Patagonia’s new tag has a controversial message on its back


This is Patagonia’s latest message to its customers, found on the tag in its newest line.

The Outwear company, known for its social activism, is sharing its stance on climate change with that blunt message. A photo of the tag – sewn into regenerative organic stand-up shorts for men and women – Went viral on twitter As a trending topic.

“We’ve been standing up for climate disorders almost as long as we’re making those shorts,” said Corley Canna, a Patagonia spokesman. The brand began making shorts in 1973.

The spokesman said Patagonia CEO Yvan Chouinard has been saying “vote a ** hole out” for many years. “It refers to politicians of any party who deny the climate crisis or ignore science.”

Brad Wiener, Patagonia Copy’s director, tweeted that the company is Team up with BallotReady Encouraging people to vote, stay true to the message of the tag. The company outlines its plan at its election site: “We need to elect climate leaders. The 2020 U.S. Senate race has an important, long-lasting impact on our country’s climate policies and the existence of our wild places.” The effect will be. ”

Patagonia closed its headquarters, distribution centers and shops on Election Day in 2016, and 2018, and the company will continue to practice for the 2020 election.

The site also gives people an option to enter their address in a search box and create a polling plan – which contains information on requesting a ballot or finding their polling place for the person to vote.

In 2018, when the company received a $ 10 million tax cut, it donated money for environmental programs to raise climate change awareness.

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