NEW YORK – What we have here in 2017 is a lot of chaos and disruption. What do we need in 2018? The Pantone Color Institute believes that whatever comes in the dark violet tone of "Ultra Violet", the color of the year was revealed on Thursday.

The color was not chosen because it is majestic, although it resembles a majestic tone. He was chosen to evoke a counterculture style, a grip for originality, ingenuity and visionary thinking, Laurie Pressman, Pantone's vice president, told The Associated Press before the announcement.

"We live in complex times," he said. "We are seeing the fear of moving forward and how people are reacting to that fear."

Pressman was not interested in talking about politics. The color, he said, playing in the design of houses, industrial spaces and products, fashion, art and food, reflects the idea of ​​living not inside the box or outside the box but without any box. Specifically, he called color "that complexity, that marriage, between the passionate red violets and the strong purple indigos".

Ultra Violet leans more to blue than to red and that, Pressman said, "speaks of consideration, a mystical quality, a spiritual quality." There is still a passionate warmth of enough red nuances and a touch of periwinkle, but "it is really the great that prevails."

The color of the year 2018 follows "Greenery" of 2017, a fresh and revitalizing herbal tone that reflected new beginnings.

The purple election, the Prince and the glam rock of David Bowie, both dead in 2016, speaks of rebellion, of finding new ways of interpreting our lives and our environment, Pressman said. It also speaks of the pleasant calm of Provence and its fields of purple flowers.

"I see this as a very optimistic color, an authoritative color," he said. "We want to find some peace and calm within ourselves, how do we calm our minds?"

Well, there are meditation and yoga studies, some of which depend on the violet light that some believe has power to heal. A company in the United Kingdom has created a shower head with the same tone of light that turns the bathroom into purple rain. There is a hug of purple cauliflower and sweet potato, joining eggplant and purple cocktails.

Color has a history that has changed over the decades.

Played a role in the logos used by the women's suffrage movement of the early 1900s in Britain, paid attention to the flappers in the 1920s and has appeared in paintings throughout history, from the dress of the woman sitting in "The Pained Heart" of the pre-Raphaelite Arthur Hughes and the work of Gustav Klimt up to the Bauhaus modernists such as Wassily Kandinsky and then to Keith Haring and Andy Warhol.

Fast forward to Jimi Hendrix and his Purple Haze the penultimate song he played in concert on September 6, 1970, days before his death. Grace Jones, Lady Gaga, Kylie Jenner, Beyonce, Katy Perry (do you remember her purple hair?) And Rihanna have adopted the color, Pressman said.

Richard Wagner surrounded himself with purple when he composed and Leonardo da Vinci wrote that meditation and the prayer was "10 times more powerful if it was done while sitting in violet light, shining through a window."

Ultra Violet represented on fashion runways for the fall of 2016, continuing in this year's collections, including those by Alberta Ferretti and Marni. For the spring of # 18, Kenzo placed a model in a bright purple sleeveless dress combined with high black and white socks and a yellow bag.

In beauty, versatile purple prevails for eyes, lips and nails. Ultra Violet brings the drama but it is an easy drama, a non-threatening color, in the body and in the home.

"It's a color that can be used with so many different skin tones," Pressman said.

So, who uses it best? Rihanna, Pressman said. Particularly, Rihanna in a 2017 Dior ad with gorgeous violet lips and tinted purple sunglasses.

"When you think of this color, it perfectly sums up originality, inventiveness, advanced thinking, disagreement," Pressman said. "Exploration, expression, doing your thing, she thinks about things differently than any other person, without limits."

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