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By Nicole Acevedo
LAS VEGAS – The Puerto Rican-Dominican Latino reggaeton trap artist Ozuna, who is behind one of the biggest hits of the year, "Taki Taki" with Selena Gomez, Cardi B and DJ Snake, was the biggest winner of the Billboard Awards of the Latin Music 2019. Thursday night.
Ozuna, who had already broken the record of most of the nominations; got 23 in 15 different categories, broke another record by winning 11 awards, the most wins in a year.
Ozuna took home the quintessential prize of the night, artist of the year, as well as the best Latin album of the year and the album of Latin rhythm of the year for his album of 2017 "Odyssey".
His fellow artists and urban singers Bad Bunny and Nicky Jam followed Ozuna with 4 victories and 5 victories respectively. One of the victories of Nicky Jam was for the hit "X", along with Colombian reggaeton star J Balvin.
Urban genres won many victories in the Latin Billboards, effectively reflecting how reggaeton and the Latin trap have driven the steady growth of Latin music throughout the world in recent years, having been dominated mainly by regional music Mexican, pop and tropical genres.
The mega-success of Reggaeton "Te Boté" with the Puerto Rican artists Nio García, Casper Mágico, Darell, Bad Bunny, Nicky Jam and Ozuna, who made it to the list of popular Latin songs on the Billboard and the Hot 100 music lists in 2018, won three awards, Includes the Latin song of the year and the song of the year.
The intellectuals behind "Te Boté", Nio García and Casper Mágico, told NBC News that they still remember the day they sat on a carpeted floor in Orlando to write the song, without imagining that it would ever become a winning success. of Billboard.
"One of the key factors is making sure we make good music, but in doing so we also got a super remix," Casper Magico said. "But we never imagined that it would become such an important success," added Nio García.
Another reggaeton singer, Annuel AA, also won an award in the category of best new artist.
In the midst of the reggaeton wave, the Latino pop band CNCO won three victories, including the Latin pop album of the year, after performing their bilingual single "Pretend" on the Billboards Latin stage.
"If you feel comfortable with that, we should do more. A lot of people are now doing songs in Spanish and in English now, "his bandmate Joel Pimentel, who grew up singing mainly in English, told NBC News," We encourage people to go out and do it. [singing bilingual songs] because people will like it. "
The Mexican trio Reik won the Latin pop song of the year for its hit "Me Dengo" with Ozuna and the reggaeton giant Wisin, which embraces a growing trend of mixing urban music with pop.
The Latin Billboards also showed the rise of female urban artists such as Anitta, Becky G, Karol G and Natti Natasha, all of whom won nominations in the entire male-dominated genre.
Dominican urban singer Natti Natasha became the first female artist to win in the category of Best New Artists in at least four years. It was nominated with Colombian reggaeton singer Karol G in the same category.
"In many ways, we've been building our own path," said the Colombian reggaeton singer in Spanish during Latin Music Week in Las Vegas. "I feel there was a lack of habit of listening to us and listening to our lyrics in urban music … But the fact is that the doors have opened for us now."
While at least 13 women were nominated for the Billboard Latin Music Awards, Natti Natasha was one of three women who won victories on Thursday night. Shakira was the other winner, who won two prizes. Cardi B won the artist of the year award with "I Like It", with J Balvin and Bad Bunny.
"If we're all going to be about female power, it's more about acting and not just talking about it," said Becky G.
Other nominees and favorites from the crowd were presented during the awards ceremony at the Mandalay Events Center in Las Vegas.
J Balvin took his Coachella collaborations to the stage of Billboard Latin Music, singing hits with Spanish singer Rosalía and Grammy-nominated musician Sean Paul, among other performances.
A day before Sean Paul and J Balvin took the stage of Latin Billboards to sing the hit "Against the Wall", the Recording Industry Association of America (RIAA) awarded artists a Platinum Award.
"It was a surprise to me, I did not think it had been broadcast so much," Sean Paul told NBC News. "It's been about a month now, and it's a great broadcast record for me right now."
Ozuna released a new remix of their song "Baila, Baila" during the Billboard Latin Music show, which includes reggaeton giants Daddy Yankee, J Balvin and Anuel AA.
Giants of Latin music, such as Marc Anthony, Aventura and Carlos Vives, also illuminated the stage of the Latin Billboard to highlight the growing evolution of Latin music, especially the urban and reggaeton genres that have not obtained nominations in the great prizes of the mainstream despite record numbers in recent years.
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