Outstanding rant concerning the surreal design ethos of The Cheesecake Factory / Boing Boing


Cleveland video games developer Max Sledroom went on a Twitter tear concerning the wonderful, surreal, terrible design expertise that’s The Cheesecake Factory, a spot whose calorie bombs rank amongst America’s deadliest, and whose unusual spiritual initiatives have made headlines.

Sledroom dates the Cheesecake Factory’s weird design aesthetic to 1992, when the corporate employed hospitality designer Rick McCormack, whose interiors are “a mix between a Fry’s Electronics, an overgrown Panera, and a laser tag arena.”

It’s a wierd train in one-molecule-thick a “luxury dining” aesthetic, the place “they serve you water in tankards, seat you in wicker chairs at marble tabletops. Then you realize your tankards are plastic, your wicker is plastic, and your table is vinyl-lined particle board.”

Then there are the menus, 4 of them, which promote the restaurant you are already consuming at.

There is nothing extra quintessentially “American capitalism” in taste than The Cheesecake Factory

Wealth run wild. Chaotic visible fantasies realized w no aesthetic self-discipline. An obsession with look of luxurious. Gross extra that excels at feigning its high quality

It seems like a relic of one other period, one the place such a imaginative and prescient was bought to the American public as a utopian idea. It, just like the transient interval of neoliberalistic prosperity that made it doable, is a fever dream made manifest. Enjoy it when you can.

If you desire a totally immersive “postmodern design hellscape” themed eating expertise I extremely advocate dinner at The Cheesecake Factory

from a design perspective that place is badin wild and I will speak slightly bit about why pic.twitter.com/0RHFDjKsuo

— max sledroom ❄ (@MaxKriegerVG) November 17, 2017

(through Marginal Revolution)

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