President Trump Donald John TrumpHouse Democrat criticizes Donald Trump Jr. for his "serious case of amnesia" after the testimony Skier Lindsey Vonn: I do not want to represent Trump in the Olympic Games Survey: 4 out of 10 Republicans think in Trump's main advisers had an inappropriate relationship with the decision of Russia MORE this week of reducing two national monuments intensified a fight between the outdoor industry and its administration.
Retailers such as Patagonia and REI criticized Trump's decision, equating it with theft, while lining up to challenge its legality.
Home Secretary Ryan Zinke Ryan Keith ZinkePatagonia files suit against Trump cuts to Utah memorials Presidential power over monuments must have controls and balances Regulation to ordinance: Federals press for | Interior wants Trump to reduce two more monuments | Navajo Nation against the restoration of the monument | FCC will not delay net neutrality vote | The Senate panel passes a bill that softens the rules of Dodd-Frank MÁS who has made conservation and outdoor skill the cornerstone of his political personality, has received the brunt of criticism from the retailers. They say he abandoned them.
Zinke responded by criticizing Patagonia as a "special interest" that is using the theme of the monument to help its results.
"Do you mean the Patagonia that is produced in China?" Zinke told reporters. "I understand fundraising for these special interest groups, but I think it's shameful and atrocious that they would shamelessly lie to put money in their coffers."
Trump announced on Monday that it would cut the boundaries of the Bears Ears and Grand Staircase-Escalante monuments in Utah, saying that past administrations had "severely abused the purpose, spirit and intent of a century-old law known as the Antiquities Act" , which allows presidents to unilaterally protect federally owned land.
The decision was the breaking point for supporters of public lands.
Companies and interest groups have wielded their economic chops this year, promoting public lands as an economic engine for recreation.
The Outdoor Industry Association published a report in April saying that it represents almost $ 900 billion in the economic industry annually. But groups and companies, even those who supported Zinke's nomination to lead the Interior, began to raise red flags over the administration's efforts to expand the production and development of fossil fuels on federally managed land.
Designations of large monuments made since 1996 represented an existential threat.
They helped organize comment and letter writing campaigns against the review, and the companies, led by Patagonia, responded provocatively to Trump's announcement Monday by cutting the surface of the two Utah monuments.  The company put a page on its website proclaiming, "The President stole his land," urging customers to support public land defense groups and tweeting his disapproval to Trump. Patagonia pledged Monday to file a lawsuit for the decision, joining Native American tribes and environmental groups.
Patagonia officially filed a lawsuit on Wednesday.
"Because our clients are concerned about protecting public lands, we really wanted to draw attention to what was happening," company spokeswoman Corley Kenna said.
"We feel it is illegal and it affects all of us who love the outdoors." Our goal was to draw attention to what he was doing, and I think we can say that we succeeded in doing it, "said Kenna.
Other companies joined the criticism, including REI, which called Trump's decision "a direct blow." to tens of millions of Americans of all backgrounds, who appreciate and enjoy life outdoors. "The Free Air Industry Association called the decision" detrimental "to suppliers.
The Executive Director of the Outdoor Industry Association Amy Roberts said that members sent 5,000 letters to Congress after the decision to reduce monuments.
"The industry is very united in our response and you have seen some of the individual actions that companies have taken," he said.
"People who depend on those monuments are now entering a period of economic uncertainty. … They have stayed awake at night wondering if their business will continue to exist, "he said.
Daniel Korschun, a professor at Drexel University who studies corporate activism, said that the client base of foreign companies gives them ability to take on Trump.
"For a company like Patagonia, they have a tremendous consensus among their consumer base and their employees that the environment is a critical issue," he said.
"Because of that consensus, they are only able to make these statements, but they are expected to make very strong statements on these issues, "Korschun said.
Zinke has taken the brunt of criticism.
Roberts stressed his support for conservation programs and opposition to the divestment of the land during his stay in the House and argued, "We have not heard that kind of support since he became Secretary of the Interior, and I think there is a lot of confusion about who it is and what it represents ".
Zink and pushed back critics of the order of monuments.
"Suggest that [Trump] stole the earth, what 1 square inch was stolen?" He said Tuesday.
"Federal property remains intact." Protections exist on every square inch of federal land, but what is different is that we are going to actively manage the properties to make sure we do not have catastrophic wildfires, to make sure that our Wildlife remains healthy, "said Zinke.  Trump's decision has won the support of conservatives and groups that have lobbied for less federal control over the land.Zinke has also insisted that changes in the administration of monuments will allow more public access to land for athletes and others.
"The remarkable successes of our nation's resource management in the last century have only been possible due to traditional uses, such as hunting and recreational shooting," said Chris Cox. , president of the Legislative Action Institute of the National Rifle Association.
"President Trump and Secretary Zinke have ini a new era for hunters and athletes, ensuring that they remain an important partner in the preservation and utilization of public lands in the United States. "
Interior spokeswoman Heather Swift said the industry is" not monolithic "in its approach to public lands.
" There is certainly a separation between the many honest people in the outdoor industry. free and those who spend millions of dollars to lie to the American people in a shameful effort to increase the sales of their products manufactured abroad, "he said in an e-mail.