Keeping his priorities in order in a company’s dazzling display, Orio says he built a solid vault in Norway to protect his cookies from the apocalypse.
Specially, Cnet Reports, the stunt is a reaction to an “Election Day asteroid” passing near Earth on 2 November. Never mind that the asteroid is absolutely no threat to anyone on Earth – cookies are there to save! And, well, a marketing opportunity can be taken advantage of.
In a promotional video full of theatrical performances one might expect from a disaster film, Oreo explains that the idea came from someone Brand Tweeted Asked who would save Oreos in the event of an asteroid impact.
Now, according to the video, the small concrete bunker – which draws inspiration from other doomsday shelters in the area, including the seed vault – keeps a repository of iconic cream-filled cookies and a copy of the recipe.
“As an added precaution, Oreo packs are wrapped in Mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and are impervious to chemical reactions, moisture and air, refreshing cookies for years to come And keeping, “Oreo announced, per Cnet.
Needless to say Oreos would be fine inside the shelter. And the rest of us will probably be fine too.
As Cnet Reports, the “Election Day” asteroid has a 0.41 percent chance – one of 244 – to even graze the Earth’s atmosphere. And even if it does, it will disintegrate quickly and safely before it even comes close to hurting anyone.
Read more: Orio smashed his cookies into the asteroid-proof doomsday vault [CNET]
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