Nutella’s new recipe sparks #NutellaGate Twitter backlash

Anthony Kwan | Bloomberg | Getty Images

A girl takes utilizing a smartphone at a Ferrero SpA’s Nutella pop up retailer inside Pacific Place shopping center within the Admiralty district of Hong Kong.

Nutella has a brand new recipe, and persons are not completely satisfied.

The Hamburg Consumer Protection Center famous the chocolate hazelnut unfold now has extra sugar and milk powder however much less cocoa. Plus, the colour is brighter.

Angry followers condemned the change on Twitter. Some went as far as to create the hashtag #NutellaGate.

Ferrero’s Nutella USA confirmed the recipe modified in tweets responding to criticisms.

One tweet mentioned, “our recipe underwent a fine-tuning and continues to deliver the Nutella fans know and love with high quality ingredients.” Another mentioned, “sugar, like other ingredients, can be enjoyed in moderation as part of a balanced diet.”

Ferrero didn’t instantly reply to CNBC’s request for remark.

“our recipe underwent a fine-tuning and continues to deliver the Nutella fans know and love with high quality ingredients”

“sugar, like other ingredients, can be enjoyed in moderation as part of a balanced diet.”

“Please don’ t change the recipe of Nutella!”

“Dear @NutellaUSA @NutellaGlobal Do u remember #NewCoke? Yeah, that worked real well!”