NRF said holiday sales grew 8.3%, topping estimates


People shop for holiday merchandise on December 13, 2020 at the Country Store on Main Street in Stockholm, Massachusetts.

Joseph Prezioso | AFP | Getty Images

According to data released by the National Retail Federation on Friday, Holiday Retail sales rose 8.3% from 2019, as consumers adopted the gifting season as a way to cheer themselves up during the Kovid epidemic.

Matthew Shay stated, “With the increasing prevalence of the virus, state restrictions on retailers and increased political and economic uncertainty, consumers have opted to spend on gifts that lift the spirits of their families and friends and the general situation.” Provide a sense of. ” , President and CEO of the National Retail Federation, in a statement.

The major retail trade group predicted in November that 2020 holiday sales would increase between 3.6% and 5.2% year over year between $ 755.3 billion and $ 766.7 billion. It said that Americans would spend more because they had less travel and food expenses and were hopeful about Kovid’s delivery of the vaccine.

The NRF stated that holiday sales have increased by an average of 3.5% over the last five years, and they have increased 4% in 2019. The sale excludes automobile dealers, gasoline stations and restaurants.

The epidemic rocked typical holiday shopping patterns. Many retailers began selling in early October and closed stores on Thanksgiving Day. They kept online and more extended contactless options, such as curbside pickups to reduce the number of shoppers coming into the store.

Nevertheless, the retailer had a few factors in its hands, such as economic uncertainty and recession during unemployment and less congestion with family and friends.

So far, retailers’ holiday results have mirrored epidemic-related trends. Lululemon, which has seen strong sales in athlebiking as people work from home, estimates fourth-quarter earnings at the top end of its expectations because of a strong holiday season. Target said comparable sales grew 17% in online and in stores in November and December, as holiday customers flocked to convenient, contact-free options like curbside pickup. Yet Nordstrom and Urban Outfitters reported disappointing holidays as several shopkeepers cleaned the malls.

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