Nreal is introducing a new mixed reality viewer for business users, and is also making its Nreal Light model available in other countries after its launch in Korea and Japan last year.
Starting today, Nreal will expand Nreal Light to new key markets, including the European Union and the US The enterprise edition makes sense because the technology is still quite expensive for consumers. Enterprise customers, on the other hand, don’t mind paying more for high-end mixed reality solutions, especially if it makes high-paid employees more productive.
The business headsets are expected to launch in 2021. One of the hot spots for mixed reality technology, be it virtual reality or augmented reality, has been virtual training, where the costs of making mistakes with very expensive equipment are not they are so tall. as they would be in the real world.
When asked about enterprise edition timing, Nreal told VentureBeat that while Nreal Light offers a compact and lightweight form factor that resonates with consumers, enterprise customers have also been using these MR glasses alongside the proprietary computing package (CPU) from Nreal as a company. device.
It also introduces new content and technology partners, including Finch Technology’s FinchRing, a hands-free MRI controller. The FinchRing is a new six-degree-of-freedom (6DoF) hands-free mixed reality controller that offers complete freedom of movement and seamless interaction with 360-degree spatial tracking. FinchRing works in or out of the field of view (FoV) of Nreal Light and can be used indoors, outdoors and in any weather condition.
Last year, Nreal launched its Nreal Light mixed reality glasses, with the goal of making augmented reality more accessible to consumers. In 2021, Nreal wants to bring mass adoption one step closer.
Nreal is entering the fray with a new class of business headsets. The company is launching a lightweight and customizable MR headset that the company will showcase at the Mobile World Congress Shanghai 2021.
Nreal Enterprise Edition connects to a compute unit and battery pack for longer lasting power. Featuring a wraparound halo design, Nreal Enterprise Edition also offers a balanced front-to-rear fit. And for added convenience, users can also control the business headsets using eye-tracking and gesture-recognition technologies.
The company targets business clients in the manufacturing, retail, tourism, education, logistics and automotive markets. Both software and hardware can be made to order.
Nreal said its launch of Nreal Light in Korea went well, as it was launched in 20 LG Uplus retail stores in Korea, and has since expanded to 220 locations across the country. LG Uplus has also expanded its catalog of Nreal Light-compatible applications from 700 to 3,000 as developers and operators support the mobile platform.
Users have spent an average of 49 minutes per day on Nreal Light. The top 20% of users spend an average of 120 minutes a day. Nreal also launched its headphones in Japan in association with KDDI.
Nreal Light will launch in the European Union through a partnership with the two leading carriers in the region, while it will launch in the US in Q2 2021. Nreal will showcase new MRI applications coming to Nreal Light during the Mobile World Congress. These include Tagesschau 2025, a weather app that casts a holographic weather anchor before your eyes; Dunkaar, a basketball game in which you can shoot and score virtual basketballs; Dragon Awakening, a heroic fantasy online game; Magenta Sport, an AR version of football; and an MR version of the rhythm game Space Channel 5.
The company has not yet disclosed its sales. Nreal has raised $ 85 million to date, including a recent round of $ 55 million. It has 250 employees.
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