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Now you can try Brave’s publisher donation system in Chrome, too

  The basic attention token, developed by browser manufacturer Brave Software, uses blockchain to monitor online advertising payments that can circulate among advertisers, publishers and anyone else who uses their browser.

The basic attention token, developed by browser manufacturer Brave Software, uses blockchain to monitor online advertising payments that can flow between advertisers, publishers and anyone else using their browser.


Brave Software

Chrome users who want to try the Brave browser can now get one with an extension called Batify that makes donations to Twitch websites, YouTubers and video game streamers.

The Batify extension controls the web pages you visit and the anonymous monthly payment routes depending on how many times you visit each one and how much time you spent there. However, he relies on Brave Software's publisher authentication system, and the vast majority of publishers are not registered to receive payments.

It's an early sign that Brave is not the only one interested in a new way to finance online publishers – in the form of a basic care token (BAT), not in real dollars, pounds or euros.

"I do not win anything," said Batify developer Michael Volz, who is also working on a Firefox version of the extension. "I did this because I'm fascinated with the idea of ​​Brave and BAT, I like the technical challenge and I wanted to contribute to the ecosystem."

The idea of ​​paying for free things online may surprise you, but it happens. In a time when we are tired of ads or we are concerned exactly how free sites use our personal information (looking at you, Facebook and Cambridge Analytica), paying for what you like offers a refreshing and honest relationship between the audience and the content producer.

BAT is based on the same blockchain technology that supports cryptocurrencies such as bitcoin and ether. Brave is largely funded by a sale of BAT that raised tens of millions of dollars in 2017. But BAT's goal is not to be a general-purpose cryptocurrency, just a way advertisers and readers can pay publishers. . And the startup wants its BAT payment network to extend beyond its own browser.

The Batify Chrome extension pays publishers donated by the basic service token system developed by the Brave Software browser startup.


screenshot of Stephen Shankland / CNET

"We are happy to see developer experimentation as we have always anticipated BAT as a technology that can be used outside of the Brave browser," the company said in a statement. "In the future, we plan to make [programming interface] available for use in other products to drive the growth of the BAT ecosystem."

Before jumping too far, keep in mind that, for now, the Batify wallet system and Brave Use is unidirectional for users of common browsers. In other words, you can finance your wallet but not get your money back at the moment, just donate it to the publishers.

Brave blocks ads and behavior tracking software that is common on the web by default, but also allows you to set up contributions. to online publishers. Those contributions today are funded by brave gifts and whatever you choose to pay out of pocket, but eventually Brave hopes to offer ads that can also provide funds. These ads will be directed by the browser itself to protect privacy, but will not be enabled by default.

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