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Not yet dead: stores struggle with technology and events for the holidays | Retail

Striking back

Nobody says that these types of events are the ones that save stores, but that they are part of a range of responses to the elephant that is always in the room: Amazon.

Amazon's impact on the industry "We are seeing a renewed and vigorous competition for Amazon, but Amazon continues to grow and surpass the industry on average," said Yory Wurmser, analyst at research firm eMarketer. . That said, there are some really strong efforts, mainly from Wal-Mart, he said.

Wal-Mart has copied Amazon spending money to buy experience and market share with the acquisitions of Jet.com, ModCloth, Moosejaw, Bonobos. and others.

Last month, Wal-Mart reported a third-quarter digital sales growth of 50 percent. He also bought a logistics company in New York called Parcel that allows him to start deliveries the same day there. Wal-Mart has made it easy for shoppers to buy groceries and other items online and pick them up at the store, offers two-day free shipping without a membership fee and even lower prices to customers who will enter their 4,700 stores to buy. Your website has been improved and your mobile app accelerates refunds and refund credits.

"Wal-Mart is using its stores to create an advantage that Amazon can not match today, and Best Buy is another that has managed to survive" Best Buy is the nation's last surviving consumer electronics store and holds shares against Amazon by focusing on the customer experience in stores and investing in site search capabilities, "said Wurmser.

tutorials on how to do it and educational content, according to a new report from research firm L2 Inc. that qualified the digital performance of the big chains.

In fact, the November data from Slice supported the strength of Best Buy's online sales.

Amazon captured 34 percent of online sales in November, according to Slice The next largest share was 4 percent and was from Best Buy.

"Brick-and-mortar has done well as a group and some have enjoyed growth rates higher than those of Amazon", Ken Cassar, senior analyst at Slice. "Collectively they have some online mojo, which is a change from previous years, but Amazon is a steamroller."

Slice said traditional brick and mortar retailers took big steps in November. Sales increased 62 percent at Costco from a year ago, 50 percent at JC Penney, 47 percent at Target and 44 percent at Kohl's, which has an ongoing trial with Amazon in Chicago and Los Angeles where Buyers can make Amazon returns at 84 Kohl's stores.

While traditional retailers are improving their own performance, they have easier comparisons and are not making a dent in Amazon's performance.

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