There are few, if any, sports organizations that do a better job of producing internal video content than the UFC through its "Embedded" series. It became a main promotional tool for the company.
On Friday, he launched an episode that focused heavily on Conor McGregor and his merry band of "thugs" (as Dana White described them) assaulting the Barclays Center in Brooklyn and carrying an attack on a bus carrying Khabib Nurmagomedov.
McGregor, in an effort to express his great discontent with Nurmagomedov for challenging a member of his team earlier in the week, had flown his private jet from Ireland. Unable to face Nurmagomedov, McGregor threw a truck, a steel barrier and a chair into the bus, breaking windows, causing injuries inside the bus and creating a general uproar.
He was arrested and prosecuted on Friday and is likely to face some time in jail, potentially up to seven years. We'll see. He will return to court on June 14 in New York City.
The episode "Embedded" showed the attack in a way that the granulated videos of the cell phone could not see. It was crystal clear, perfectly produced and constructed the drama. It was very fascinating.
That the UFC quickly released a promotional video of this supposedly most terrible moment (for those always skeptical or critical of the UFC) two questions that are related but not precisely linked.
<p class = "Canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "1. Was all this staged?
2. Does this ensure that McGregor and Nurmagomedov will fight? Data-reactid = "39"> 1. Was all this staged?
2. Does this ensure that McGregor and Nurmagomedov will fight?
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The answers?
2. Probably. "Data-reactid =" 40 "> Answers?
The UFC has a long history and colorful of shoves, blows, water bottles thrown, collapsed staging and weighing chaos that has helped attract interest and pay-per-view shopping in their fights.These are cage fighters, after all.They are not looking Exactly speaking of their disputes.
If these incidents are forced at times, well, they are mostly harmless and the act of the fighters trying to boost their career.UFC is not choreographing this.Don't exactly discourage it, but this does not it's a wrestling.
McGregor's antics are clearly the act of McGregor and McGregor alone.
Even if you do not think the UFC would never behave as such, consider that this would not make sense for the company.
] Nurmagomedov fights against Al Iaquinta, not against McGregor UFC 223 on Saturday (the information to order comfortably moves at the bottom of the video).
Presumably there's more attention in the UFC now than if McGrgeor had not gone crazy, but if you're going to pull off this wild trick then you wait until the fight between McGregor and Nurmagomedov is resolved. After all, Iaquinta could win on Saturday. It's a fight in a cage, anything can happen. That is the fun part of the sport.
McGregor could also have hurt Nurmagomedov, causing more damage to UFC 223. Lightweight Michael Chiesa was removed from the card due to lacerations on his face, which are clearly shown in "Embedded." if that was Nurmagomedov? Or strawweight female champion Rose Namajunas, who participates in the main event and is probably the most commercial fight of the night? Apparently, Namajunas was shaken by the attack.
There is simply no way for the UFC to risk its 223 card for a possible increase in sales in the future. There would also be potential claims from injured fighters and the Barclays Center for doing so, which would not only be costly but would expose everything and crush the credibility of the sport.
Then there's the fact that it took place in a public building, which resulted in the arrest of McGregor. A judge in Brooklyn, not Dana White, now controls his future. Here he is guessing that the judge does not care about the UFC and is willing to give the example of a rich and famous guy who came to the United States simply to hit people.
Considering that the video is available, McGregor's defense will be … well, there's not much of one. He will have to plead guilty and expect me to minimize jail time.
If this was staged, it was a terrible idea. It would have been better to wait until Nurmagomedov went through UFC 223 and then have Conor dump things at the UFC Performance Center in Las Vegas, where it could still be a private incident and not a matter of law enforcement.
It just was not t staging. Conspiracy theories can be fun, but they are rarely true. This was real.
All that said … while the UFC was not happy with what happened, it's still the UFC. Of course, he will take a high-quality video of the incident and milk it for whatever it is he can. And although White may ban McGregor for life or something, it does not seem likely.
Why would I do it? There is a fear that other fighters will try to duplicate McGregor's actions, which led to popularity and commercial success. However, time in jail should be quite dissuasive.
As for the ethics of excusing this, well, if what you're looking for is a moral guide, you might consider looking for it in places other than the actions of the pre-eminent fight of cages in the USA. UU operation. Just a thought.
McGregor and Nurmagomedov want to fight. People, especially now, want to see them fight. The UFC can clean up selling this fight.
One of the UFC's challenges since November 2016, when McGregor competed for the last time, is trying to find a fight he is motivated to take. He wants the right opponent for the right money and he even escaped to boxing Floyd Mayweather (with the UFC taking a good cut of action) instead of defending his UFC belts.
About the only potential McGregor opponent with any kind of box office draw is Nate Diaz. The two could meet in a trilogy fight, each one currently has a victory, and maybe push 2 million pay-per-view purchases.
Nurmagomedov has been there, but he has not been reliable in his weight-making career, he's not a big name and, perhaps most notably, he's an incredibly dangerous fighter. There were questions about whether McGregor would even want to risk a beating from Khabib.
Apparently, he does.
So, no, it was not staged, but it's going to be a great fight when it eventually goes down.
<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " More UFC 223 coverage in Yahoo Sports:
"data-reactid =" 86 "> More coverage UFC 223 on Yahoo Sports:
<p class =" canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" • Kevin Iole: McGregor's violent outburst could end his career in the UFC
• Abdelaziz: McGregor is afraid of Nurmagomedov
• Nurmagomedov finally prepares to break
"data-reactid =" 91 "> • Kevin Iole: the violent outbreak of McGregor could end his career in UFC
• Abdelaziz: McGregor scared of Nurmagomedov
• Nurmagomedov finally ready to break