The Nintendo company’s Switch gaming console is in the midst of its life cycle and is preparing to promote it with a big injection of new games next year and beyond, company president Shuntaro Furukawa said in an online briefing on Wednesday .
Released in 2017, Switch is now in its fourth year on the market but has experienced its fastest sales boosted by the success of Animal Crossing: the global boom in entertainment demand due to New Horizons and Coronovirus lockdowns.
Nintendo’s Last Quarter Earnings exceeded expectations and showed a quick shift towards digital downloads as a proportion of software sales. However, the company said on Wednesday that the recent reopening of retail stores pushed down the download ratio of sales.
Read more: Nintendo plans upgrade switch consoles and major games for 2021The Kyoto-based game stalwart is planning an upgraded version of the Switch console and with a big-name slate for next year, Bloomberg News reported in August. Looking further after 2021, Furukawa said that Nintendo planned “several games” for the Switch and said the company’s intention was to “continue to develop hardware to advance unique entertainment offerings” without providing additional details is.
This year’s holiday season is going to be a seriously contested time for console makers. Microsoft Corp and Sony Corp plans to release new generations of its Xbox and PlayStation families. According to Katsuhiko Hayashi of industry tracker Femitsu Group, Nintendo is unlikely to see much of a fall from its tragic year of Switch sales.
“Our data suggest the switch has not yet met demand,” Hayashi said. “Switch sales are likely to gain further momentum towards the end of the year.”