For the first time, Nintendo Co. games can be played on game hardware that has not been manufactured by the Japanese company.
In a new initiative limited to China, Nintendo has begun distributing classic games The Wii and Gamecube titles through the Nvidia gaming tablet Corp. Shield, the Kyoto-based game maker, said it's a statement. The device went on sale on December 5 in mainland China with three classic Nintendo games, including The Legend of Zelda: Twilight Princess, New Super Mario Bros. Wii and Punch-Out !!, which were launched worldwide about a decade ago .  It's a significant change for Nintendo, which has maintained its local games exclusively for its own home and handheld consoles since the early eighties. The manufacturer of the Wii, DS and Switch machines only began to launch, unwillingly, mobile titles for third-party smartphones last year. With China beating the US UU As the largest gaming market in the world, Nintendo has been pushing to bring its titles to the continent.
"We are very pleased to have this opportunity to let our entertainment products bring joy to the vast body of Chinese players," Nintendo said in a statement issued in Chinese. The most classic titles will be launched next year and will receive visual improvements, he said. "Due to the excellent Nvidia staff, these games will have high-resolution ports."
A Nintendo spokesman said the agreement is limited to China and the Nvidia Shield, and is not indicative of a broader strategic change. He said efforts to bring his new hybrid console from Nintendo Switch to China continue regardless of his association with Nvidia.
So far, most Nintendo games have not been legally available in China, which limits the popularity of Super Mario and Donkey Kong. , which are well-known names in the USA. UU., Europe and Japan. In contrast, mainland China is dominated by titles of personal computer games and mobile devices, such as Battlegrounds by Playerunknown and Honor of Kings. China's gaming market generated $ 24.6 billion in revenue last year, compared to $ 24.1 billion in the United States
There are still barriers for publishers of non-Chinese games to publish titles in the country, including state censorship and the need to establish businesses with local partners. Microsoft Corp. and Sony Corp. and have achieved limited success since the release of their consoles on the continent since 2014, in part due to the decline in the popularity of console games and the absence of box office titles such as Grand Theft Auto V, which are banned for their violent and sexual content.
Nintendo's family alignment means it can go better with China's censors. In September, announced plans to launch Honor of Kings of Tencent Holdings Ltd. for Nintendo Switch. That stimulated speculation that the Chinese website and the video game giant will help Nintendo take advantage of the mainland market. The Nintendo spokesman declined to say when the Nintendo Switch could go on sale in China.
Nvidia Shield was introduced in 2014 globally as a portable gaming device, but has had limited success. It is similar to a tablet, but is able to get better graphics and can be connected to a TV and played with a controller. That's pretty much the same idea behind Nintendo's Switch, which also combines home and portable games. Nintendo sold 7.6 million units since it went on sale in March, becoming its biggest product success in a decade and helping to double the price of Japanese stocks.
"For Nintendo, its main goal is to have its intellectual property recognized in China," said Hideki Yasuda, an analyst at Ace Research Institute. But as the Chinese consoles market is limited, "there will not be much impact for Nintendo's profits."
– With the assistance of David Ramli and Yuan Gao