It was more than a year before the first wave of electric pickup came on the market, but upstream truck manufacturer Nicola is not far behind in the competitive garbage discussion, revealing that it has joined the fray with Badger
“A year ago we didn’t believe we would build a pickup truck,” CEO Mark Russell told analysts during Nikola’s initial quarterly results call. The decision to form Badger with an as-yet-unnamed manufacturing partner came after Siebertruck’s November 2019 debut.
“We had made several off-road vehicle prototypes and (Nikola’s designers) had a concept for a pickup truck. We didn’t intend to do anything with it until we saw Cyberbrook, “he said. “A lot of people, including me, didn’t like Siebertruck’s look. I think it sounded like a doorstop, but they got a lot of reservations for it, so they got more power.”
Phoenix-based company, which listed its shares on Nasdaq
Musk says Tesla has received very positive feedback from potential buyers and has booked thousands of deposits for CybeTruck, which is to be built in a new factory near Austin, Texas, though he knows that its serious geometry appeals to all Will not do. In a recent interview with Automotive News, he admitted to Cybert that it could also be a “complete failure”, in which case Tesla has a backup plan. “If it turns out that no one wants to buy a strange looking truck, then we would build a normal truck, no problem,” Musk said.
For Nicola, which intends to challenge Tesla in the heavy-duty truck market, pickup is likely to be more of a sideline business, even though a potentially attractive one is that given the multimillion-unit scale in that market in the US Russell said that Nikola is close enough to naming his manufacturing partner for Badger that it is now in a quiet period on that subject. An announcement is planned before the end of 2020.
The Badger, like the R1T pickup from fellow EV startup Rivian, sports looks that are modern but not much different than the traditional full-size trucks from Ford and General Motors.
Nikola founder Trevor Milton tweeted Badger Design after unveiling Cybertbrook last year, even offering Tesla to use it. “Hey @elonmusk We do not manufacture cars or trucks, but if your team wants to get into a wider market then I am happy to donate this truck design. My team just designed it and I am glad that we will let you build it because we will not do it. I know and we can talk, ”he said.
Soon after, more than 89,000 people signed up online for more information about the model, leading Nicola to move forward with plans to build it. Reservations reserved for the truck, ranging from $ 250 to $ 5000, opened on June 29, though Russell declined to say how many it had received so far. Nevertheless, the company is looking to compete with Tesla in that market.
“We are trying to make the whole world zero” emissions), Russell said. “It’s gonna take more than us so we give it. We cheer on it (Musk), but many people don’t like that thing.”
Nicola’s stock rose 6.4% to $ 38.84 on Tuesday.