Nike sets diversity goals for 2025 and links executive composition to them


The Nike logo will be seen in the Nike store on February 22, 2021 in New York City.

John Smith | Corbis News | fake images

Nike has established a five-year roadmap to create a more diverse and inclusive workforce, the company announced Thursday, as American companies are increasingly responsible for their values ​​and the actions that accompany them.

For the first time, Nike said, it will also link its executive compensation to advancing the company in deepening diversity and inclusion across its workforce, protecting the planet and advancing ethical manufacturing. He offered no further details, but said the compensation would be tied to the company reaching its 2025 targets.

“We are proud of the successes we have seen, but we know the work is still beginning,” President and CEO John Donahoe said in a letter addressing the five-year goals. “We are also redefining what responsible leadership looks like.”

Describing Nike’s progress in 2020, the sneaker maker said it has increased the representation of women globally in its business to 49.5%, from 48% in 2015. Representation of racial and ethnic minorities, while Therefore, at the level of vice president in the United States. States increased to 29% last year, from 15.9% in 2015. Nike also highlighted the fact that its 2020 internship class was the most diverse, with 55% of its 310 interns being women and 49% representing racial and ethnic minorities.

By 2025, Nike said, its goal is to achieve 50% representation of women in its global corporate workforce (which does not include retail and warehouse workers), and 45% representation of women in leadership positions. (VP level and higher). He’s also targeting a 35% representation of racial and ethnic minorities in his American workforce by then.

Nike also said it will invest $ 125 million over the next five years to support companies working to “level the playing field” and address racial inequalities.

Last year, following the murder of George Floyd by a Minneapolis police officer, Nike was one of several corporations that supported a social justice movement and committed to serving communities with a more diverse workforce. In June, he announced a $ 140 million commitment on behalf of the Nike and Jordan brands, and former NBA star Michael Jordan, to support companies that help educate and promote African Americans.

“Our brand would not be what it is today without the powerful contributions of black athletes and black culture,” Donahoe said in the letter.

However, Nike has faced its share of criticism in recent years for how it treats both women and employees of color.

In late July 2018, it announced pay increases for more than 7,000 workers and vowed to change and how it was giving annual bonuses to its global staff, in an attempt to address concerns about pay equity and corporate culture.

A year later, it began to review the terms of new contracts to support athletes during pregnancy, after it was criticized for drastically cutting the salary of some female stars with children.

Nike said its 2020 pay equity data revealed that for every $ 1 earned by men globally, women earned $ 1. And for every $ 1 earned by white employees in the United States, racial minority employees and ethnic also earned $ 1, he said.

By 2025, Nike is committed to maintaining 100% pay equity at all levels of employees, on an annualized basis.

Read Nike’s full impact report here.

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