For one thing, during the reign of the Super Bowl Champs, the Kansas City chiefs paced the Houston Texans 34-20, and the ratings were down – a lot. In early numbers, the primetime NBC game clocked 16.4 million viewers between 5.2 and 8–11 pm ET in adults 18–49.
Now, those numbers for the 8: 25–11: 30 pm ET game will certainly be adjusted upwards later, but right now they are a 16.1% drop in the rich demographic of advertisers on the September 5, 2019 season opener Let’s record. In a US and an NFL still accommodating the new normal of live sports in the era of COVID-19, last night’s game also fell 16.1% in total sets of eyeballs from last year’s sharply associated results.
The NFL is definitely ready for the season as a new socially conscious league in Kansas City
So far, viewership for the game – in front of 17,000 socially distracted fans at Casey’s Arrowhead Stadium – is looking like a 10-year low for the NFL and NBC.
On a field armed with the words “End Racism” and fans prodding as players from both teams added weapons before the kickoff in a gesture of solidarity with those fighting social injustice, ratings and viewership fell to a league and network May be an inauspicious sign for. . Last year’s number of openers, along with the Green Bay Packers’ 10–3 win over the Chicago Bears, came away from a tightly-run season that was reversed in years of weak numbers. Now all this can happen again.
Also, after taking an early lead in last night’s game with Texas as well, once halftime arrived and Kansas City led 17-7, the game lacked drama. By the time the scoreboard read 31-7, Texas’ fourth-quarter rally was a noble but futile effort. Add to this the fact that Casey and Houston are not big national draws and the Dallas Cowboys and Los Angeles Ramus stumbles starting this weekend could be a footnote. Sunday night football Opener.
For data comparison, last year’s 100th season opener on NBC ended with an audience of 22 million. Between key demos, the 2019 kickoff reached a 12.8 / 26 rating.
As it is, the NFL also won last night with ease leaving the NFL.
We’ll update with more NFL season opener ratings as we receive them. As we await that data, take some time to remember that terrible day 19 years ago and we were defeated when America was attacked.
– NFL (@NFL) September 11, 2020