New ads urge minorities to participate in coronovirus vaccine trials

As it struggles to gain minority participation in coronovirus vaccine trials, a group formed by the National Institute of Allergy and Infectious Diseases has launched a campaign urging the inclusion of Black and Latino people.

The campaign, which includes television advertising and print advertising, began earlier this week.

“An epidemic says,” This epidemic is not red. This epidemic is not blue. This epidemic is black, white, white. It strikes all colors and races. “But even when things look bleak, we know that someone is full of hope and power and wants to take action.”

The advertisement features many people of different ethnicities. A second ad shared with NBC News featured a black bus driver stating that he is a required worker and a black restaurant worker, stating that he is a father. “That’s why I volunteered,” both men say.

The advertisements, first reported by CNN, were developed by the Kovid-19 prevention network, which, according to its website, was formed as a response to the pandemic and phase 3 efficacy for COIDID-19 vaccines Will help in conducting tests. monoclonal antibodies.”

A virologist from the Fred Hutchinson Cancer Research Center, Drs. Larry Corey, who heads the network, said it is important that minority volunteers are involved in vaccine trials.

“Our country and our global partners need vaccines against SARS-CoV-2 which are shown to be safe and effective for all; Therefore, it is imperative that these vaccine trials be permitted to be conducted to the highest scientific standards and include those most affected by COVID-19, ”he said in a statement to NBC News on Thursday.

Corey said he believes the advertising campaign “represents the most important voices in this fight” including essential workers, grandparents and food industry workers. “All of whom are feeling the effects of the epidemic every day and want to help find an answer in the ongoing restrictions, travel and everyday life in our schools,” he said.

Norby Zilberberg, founder of advertising agency Socialisima – who created advertisements with Sam Bonds Creative – said he hoped the ads would give people a sense of hope.

The ads “are acknowledging what’s going on, but are letting people roll up their sleeves to help,” Zylberberg told NBC News in a phone interview Thursday. “But they are also explaining that the sooner we do it, the sooner we do it. Go back to some normalcy.”

Television commercials will run in both English and Spanish and will air on national networks as well as Beta, Oprah Winfrey Network, TV One, Telemundo and Univision.

Director of the National Institutes of Health, Drs. Francis Collins said in a Senate vaccine panel on Wednesday that because the African American and Latino communities are most affected by the coronovirus epidemic, it is important to know what benefits the vaccine would have on those groups. .

“It is without a doubt that many of those communities also have concerns over whether this is something they should trust in their best interests. There is doubt, mistrust,” he said.

“If we do not succeed in diversifying those participating in these trials, I think we are far from this value scientifically,” Collins said.

Director of the National Institute of Allergy and Infectious Diseases, Drs. Anthony Fauci told NBC News last week that without the minority’s involvement in clinical trials, “you certainly won’t prove the vaccine is safe and effective in them.”

As of September 4, 26% of Modern’s participants were from “diverse communities” according to the website. Data shows that 10% of Modern’s last week’s new enrollments were Black and 16% were Hispanic or Latino, while 67% were White. Pfizer’s data shows that 8% of its American participants were Black and 11% Latino.

Struggles to gain minority participation in testing. Some people are concerned that the White House is pushing the Food and Drug Administration to approve a vaccine quickly. Although Fauci previously said he believed a vaccine was likely to develop by the end of the year, President Donald Trump said during an August speech at the Republican National Convention that a vaccine was “in record time” This year is being produced and promises a “safe and effective” vaccine.

Other concerns around testing centers around the infamous Tuskegee Syphilis Study, an experiment where black people in Alabama were intentionally left untreated for syphilis and penicillin were ruled out as treatments so government researchers could study the effects of the disease Can do. The study lasted from 1932 to 1972.

Speaking with NBC News, Fauci said minority groups may be asked to try and pacify those who may be concerned about participating in the trials, saying, “We need to make sure that we are a skeptic.” Prove beyond that what we are doing is safe and effective. “

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