Netflix shocker: Bella Bajaria to Lead Global TV, Cindy Holland Department

The 18-year-old Netflix veteran is leaving as newly appointed co-CEO Ted Sarandos, who wants to streamline TV’s TV campaigns

One of Netflix’s veteran content executives is leaving the company in a surprise shake-up to the streaming giant.

Cindy Holland, vp Original Content, who has spent nearly two decades at Netflix, is among a move from newly appointed co-CEO Ted Sarandos to streamline the company’s television rank. Bella Bajaria, who had been overseeing Netflix’s local-language productions of late, is being promoted to the newly created role of VP Global Television.

The move, a setback that ripped through Hollywood after a long Labor Day weekend, restructured Netflix’s television group to mirror its film operations, with VP being the same leader in the global film Scott Stuber. It comes as Netflix’s TV group has ballooned in recent years, with many executives running on different segments of the global business. Sellers have complained that this made it difficult to know who to pitch.

Sarandos said in a statement on Tuesday, “Since becoming co-CEO, we have wanted to simplify the way our content teams operate. According to only sources, Bajaria and Holland were up for the job, and Sarandos picked a relative streaming newcomer with a long TV track record over his colleague since the DVD-Mail days. There was no role for Holland, with Bajaria as the global TV lead, all running English-language episodic programming.

In his statement, Sarandos praised Bajaria’s “versatility and creativity.” Of Holland, he said, “These types of changes are never easy, and I am so grateful to Sindhi Holland that she has done first work on Netflix in the last 18 years – first licensing DVD and then in her first eight years. As the driving force behind. Of the English original series. Cindy has been a big champion of creators and the power that comes from seeing more reflected on screen – such as the permanent drama launch Orange is the new black, Strange things And Crown. Most importantly, she has been a wonderful collaborator. We wish him all the best for the future. ”

Bajaria joined Netflix in late 2016 after being excluded as president on Universal TV. His job at the time was to lead a team focused on TV and film licenses from American studios as well as co-production relationships with American networks. Bajaria originally reported directly to Sarandos rather than the head of Holland as his role was completely different from the latter’s department. In March 2019, as local language programming became a growth area for Netflix, it argued for a new role in Netflix overseeing scripted and unscripted series in almost all international markets.

Following the arrival of NBCUniversal, Bajaria’s major promotion came as its top choice to oversee all entertainment programming across NBC, with newly launched Peacock and cable networks including the United States, Sify, Bravo, and E! As part of the group’s recent reorganization. Sources say that Warner Bros. TV co-chairman Susan Rowner is now taking the NBCU job.

In Bajaria and Stuber, Netflix now has two veteran Hollywood major TV and film operations. The streamer has rapidly become the destination as high-level execution executes linear networks for streaming. (Changing Dangi, former president of ABC Entertainment, also called Netflix as the vp original.) Bajaria, who brought the thriller to Greg Berlanti. you Dreamer, after a short run on Lifetime, is a well-connected executive, deeply familiar with the studio system after five years on Universal TV. Prior to this, he spent time at CBS Television Studios, where he formed the cable division of the studio. Bajaria developed a Netflix comedy Unbreakable Kimmy Schmidt During his time at UTV and counting Fox Brooklyn Nine-Nine, Fox / Hulu The Mindy Project, Of NBC Superstore And A and E Bates Motel Between her previous credits.

For Holland, it is unclear what lies ahead for the execution that helped make the Netflix transition in-house to original programming. During her 18 years at the company, she debuted Streamer in scripted originals, including high-profile early series House of cards And Orange is the new black, Adding mega-hits including later Crown And Strange things. Within her realm, she helped create a global anthem and in-house streamer for some of the top listeners between Ryan Murphy and Shonda Rhimes. He oversees a largely original slate that was driven by the streamer’s sky-high content budget. This year, Netflix set an Emmy record with 160 total nominations and topped HALO for the first time.

The Stanford graduate, who joined Netflix after serving as vp business development at, became a free agent at a time when major companies continue to see experienced women taking on leadership roles . In this way, Holland is likely to make a lot of calls to take on a new entertainment venture.

“It has been a real pleasure to lead the original series team for the last eight years,” Holland said in a statement. “From transitioning the company from DVD to streaming, launching our first slate of original series and documentaries, I have loved every moment. I am proud of the diversity of influences and stories we have brought to audiences around the world, and have worked with some of the most inspiring creators and executives in our business. ”

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