Netflix announced its Q4 2020 earnings today, but amid the actual figures being presented, the company cited a new feature it is working on. The working title for this is Shuffle Play, and it will help you decide what you think of its algorithm, which you’ll like. Netflix says that this feature will fully roll out to all users around the world by the first half of this year.
The company has previously experimented with a random-episode feature, but is slightly different. In Netflix’s words, the feature “gives members the ability to choose to instantly see the title they have chosen for them. Browse vs.” In other words, the company has determined that people are indecisive about what they want to watch, that they are better than Netflix that can choose based on factors like what you’ve watched and what’s on your watch list .
Image courtesy of TechCrunch.
The shuffle play was being tested early by August 2020, and it will probably look similar to the one you see above. It is currently limited testing and only on TV devices. According to Netflix, the feedback thus far has been overwhelmingly positive.
As for other news from the earnings report, Netflix is doing quite well, with 8.5 new paying subscribers added in Q4 2020 and 37 million new subscribers for the full year of 2020. It seems that at the time of this feature release a good time will come, to please more and more viewers.