Netflix has relied on international growth and large investments in original content to drive subscriptions, and Monday's results provided an update on its effectiveness.
Netflix added more than 7.4 million international subscribers set a new record, marking a 50 percent growth a year ago. The company also said it expects to have $ 7.5 billion to $ 8 billion in content spending this year, in line with previous estimates.
The company highlighted the success in Spanish "La Casa de Papel", the unscripted series "Queer Eye" and beloved franchises like "Jessica Jones de Marvel", "Grace y Frankie", "Santa Clarita Diet" and "Una series of unfortunate events. "
"We are investing in more commercialization of new original titles to create more display density and
conversation about each title," the company said in a statement.
The company has said it expects to grow to 60 million to 90 million members in the US UU Over time, and you will spend $ 8 billion in content and $ 2 billion in marketing this year.
Netflix faces increasing competition from Amazon and Disney, which have their own offerings, as well as traditional media companies and technology companies such as Apple. At the same time, Netflix is expanding into cable packages and recently announced a new offering with Comcast.
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