Netflix has just announced the highest price increase in the history of its broadcast service.



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(AP)

This marks the fourth price increase that Netflix has launched in the US. UU

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Jacob siegal

January 19, 2019 12:50 a.m. (UTC)

This article originally appeared in BGR.
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Netflix increased the prices of the three EE plans. UU On Tuesday, some up to 18%, which makes this the most substantial price jump since the broadcast service debuted in 2007.

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As reported by CNBC on Tuesday morning, the standard plan, which offers HD video and allows users to view from up to two devices at once, will be subject to the highest price increase, in percentage, since it amounts to $ 10.99 per month to $ 12.99 per month. As CNBC points out, that is still cheaper than HBO NOW, which costs $ 14.99 per month, but the price increase of your most popular plan will undoubtedly have many subscribers standing.

As for the basic plan, which does not include HD video and can only be transmitted on one screen at a time, the price has increased from $ 7.99 to $ 8.99, while the premium plan – Ultra HD and four screens – increased from $ 13.99 to $ 15.99. The price increases affect all new subscribers immediately, as you can see on the Netflix registration page, but current subscribers will begin to see the new prices reflected in their invoices over the next three months.

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This marks the fourth price increase that Netflix has launched in the United States. The last time Netflix changed its prices was at the end of 2017, but this is the first time that a price increase affects all subscribers at the same time. In the past, changes like these have convinced some subscribers to cancel their service completely, and since there is no way to avoid paying more when switching to another plan, it is likely that there will be a similar reaction this time.

"We changed the prices from time to time as we continue to invest in great entertainment and improve the overall Netflix experience," the company said in a statement.

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