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Netflix filed a trademark infringement lawsuit by editors of & # 39; Choose Your Own Adventure & # 39;

Netflix is ​​being sued by Chooseco LLC, known for publishing the popular "Choose Your Own Adventure" novels in the 80s and 90s, for alleged trademark infringement in the Black Mirror interactive episode, & # 39; Bandersnatch & # 39; .

In his complaint, Chooseco points to a scene in Bandersnatch where a character refers to a book "Choose your own adventure", which seems to be the main infraction charge against Netflix.

According to the lawsuit, Netflix apparently tried to obtain a license for the trademark of Chooseco in the past, but could not reach an agreement with the publisher.

As reported by Variety, the lawsuit claims that the episode is violent and disturbing, and its "dark and violent themes" are inappropriate for readers of the series. The lawsuit also claims that the issues tarnish the "Choose Your Own Adventure" brand.

It is worth noting that Bandersnatch is certainly not the first example that presents the storytelling style of choosing your own adventure, with several video games that have also incorporated stories based on the choice (think Until sunrise).

After R.A. Montgomery, the original publisher and author of the series "Choose your own adventure," passed away in 2014, and his widow Shannon Gilligan took over the company.

In a statement issued today, Gilligan explains that the episode has nothing to do with books, and that it "does not adhere to the rules of Choose Your Own Adventure over Successful Interactive Narration."

"The misappropriation of our brand by Netflix presents an extreme challenge for a small independent publisher like Chooseco," he said.

"The use of Choose Your Own Adventure in association with such graphic content is likely to cause significant harm, affect our book sales and affect our ability to work with licensing partners in the future."

Chooseco is seeking at least $ 25 million in damages and has issued a cease and desist request against Netflix regarding the use of the "Choose your own adventure" brand in another of its programs.

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