NHL hockey games, NASCAR races and other live programming will now air on USA Network and More.
NBCUniversal is pulling the plug on its cable sports network NBCSN.
The channel will be closed by the end of 2021, with its signature airing on USA Network and Mayur instead of live sports events.
According to a memo from NBC Sports Chairman Pete Bevacqua’s staff, the NHL game (including the Stanley Cup playoff game) and the NASCAR race will begin on the USA later this year, “with key elements of NBCSN’s programming going to the USA Network and some In cases, peacock for 2022 and beyond. “
The channel, which launched in 1995 and went through a few iterations before rebranding as the NBC Sports Network in 2012, served as a cable TV home for NHL hockey, live Olympic coverage, Premier League football and NASCAR races . It was available in just 80 million homes by 2020.
In his memo, Bevacqua suggests the move would increase viewership for NBC’s marquee sports programming by putting it on the USA, which is more widely distributed and has more viewers than NBCSN, while USA has a Promotes superb programming.
Bevacqua wrote, “This will make the USA Network an exceptionally powerful platform in the media market, and give our sports programming a significant audience boost.” “We believe that the power of this offering is the longest-term strategy for our sports group, our partners and our company.”
Read his full memo below.
January 22, 2021
Team: We are all aware of how fast the media landscape is evolving, and our company is thoughtful about helping to set ahead of these trends and, in many instances, wherever possible. Is taking steps.
As a testament to our strong commitment to sports programming, we have recently transitioned to all of GOLF Channel’s linear studio productions in Stamford, and we are building several new programs for other platforms in Mayur and Stamford. In addition, we are partnering with our partners in Telemundo and Sky Sports.
Later this year the United States Network will begin carrying and / or simulating some NBC sports programming, including the NHL Stanley Cup playoff games and NASCAR races as part of a larger transition within the company.
At the end of 2021, we have decided that the best strategic next step for our sports group and the entire company is to completely close NBCSN, with key elements of NBCSN’s programming moving to the USA Network and, in some cases, Peacock and Beyond by 2022.
This will make USA Network an exceptionally powerful platform in the media market, and gives our sports programming a significant audience boost. We believe that the power of this offering is the best long-term strategy for our sports group, our partners and our company.
This transition, along with our strong portfolio of assets including GOLF Channel, Olympic Channel, Home of Team USA, RSNs, SportsEngine, GolfNow, digital, audio, sports betting and gaming, places us in an even stronger position, with leaders in sports media. To further the location and our business.
We will keep you informed of the evolving detailed plan, and please join me for a virtual meeting on Tuesday afternoon, January 26, to answer your questions. Soon a meeting invitation will come.
Thank you for everything you are doing on behalf of NBC Sports Group.
– Pet Bevacqua