The 37-year-old star of reality trumpeted her new line of KKW Beauty makeup products on Monday by presenting in appearance nothing but gold glitter.
Instagram's publication caught more than a million "likes" in a matter of hours. She crowned the glittering look with a silver ponytail and allowed viewers to know that her Ultralight Beams markers and glosses can reach her cosmetics cabinet next month.
"Ultralight Beam" is the name of a song by her husband Kanye West, so we thought that the copyright discussion went smoothly.
As for the decision of the curvilinear magnate to have much to announce, nothing new there. In September, Kardashian went up naked to a tree to promote a book.