MyPillow CEO says boycotts have cost him $ 65 million


CEO of MyPillow Mike Lindell said Monday that he believes he will lose as much as $ 65 million this year as retailers boycotted his business after he repeatedly made unsubstantiated claims about the theft of the 2020 presidential election from former President TrumpDonald TrumpFauci: US Political Divide Over Masks Caused Half a Million COVID-19 Deaths Bishop of Georgia Says State Republican Party Election Bill Is ‘Attempt to Suppress Black Vote’ Trump closer to legal danger after a court ruling on tax returns MORE.

Lindell made his projection in an interview rejecting claims that his support for Trump is helping him sell his pillows.

“I lost 20 retailers and it cost me $ 65 million this year that I won’t get back, okay?” Lindell told Business Insider. “There is your story. Print it well. Don’t try to twist this. “

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Dominion Voting Systems filed a $ 1.3 billion defamation lawsuit against Lindell on Monday over his repeated baseless allegations that the company was involved in “stealing millions of votes” from Trump.

The lawsuit also claims that Lindell accused Dominion of tampering with the election as “another opportunity to boost sales” for MyPillow after the CEO became such a vocal supporter of the Trump presidency.

Lindell told The Associated Press that any increase in sales his company experienced was very brief, but that once retailers like Bed Bath & Beyond and Kohl’s stopped selling his product, his business was devastated.

“I’ve been waiting for them to finally sue,” Lindell said of Dominion’s lawsuit, adding that the court case would prove he was right. “I would love to go to court tomorrow with Dominion.”

Dominion also sued former Trump attorneys Rudy giulianiRudy GiulianiDominion Targets MyPillow’s Mike Lindell with a .3B Defamation Lawsuit Trump’s legal troubles may not have ended despite Senate acquittal. Federal prosecutors investigated Proud Boys’ ties to Roger Stone in the case of 2019: CNN PLUS and Sidney Powell for his alleged defamatory statements against the company and its voting machines.

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