Film audiences in North America are yet to return to theaters and “Mulan” is also faltering in its China release as the global box office slowly returns online to the COVID-19 era.
According to studio estimates, Christopher Nolan’s “Tenet” earned only $ 6.7 million from 2,910 locations in the second major weekend for US and Canadian movie theaters. Warner Bros. sci-fi thriller was seen as the main litmus test After nearly six months of closed theaters due to the epidemic, audiences were ready to re-enact the theatrical experience.
Although this was enough to overwhelm domestic exhibits, it is not enough to jumpstart the struggling exhibition industry. Warner Bros. has pushed its next big release, “Wonder Woman 1984” even further.
The weekend’s only major new opener was Sony-PG-13 rom-com “The Broken Hearts Gallery”, which earned an estimated $ 1.1 million from 2,204 North American locations. The executive film, produced by first-time writer directors Natalie Krinsky and Selena Gomez, is about a 20-galler starring by Geraldine Viswanathan, which creates an art exhibition with souvenirs from their previous relationships.
The studio is optimistic about its performance and ability.
“The opening numbers are really encouraging,” said Adrian Smith, president of Sony Pictures’ home distribution.
Smith said the film would have a slow roll-out as more theaters would remain open in the US
Roughly two-thirds of the domestic market is open and theaters are running with limited capacity and limited showtimes. The two largest markets in the country, New York and Los Angeles are closed. Other still closed markets include North Carolina, Michigan, New Mexico, and the cities of Seattle and Portland.
Other notable domestic weekend numbers include Disney’s “The New Mutants”, which added $ 2.1 million from 2,704 locations in its third weekend, and Solstice’s Russell Crowe “picking” uninstall, which earned an additional $ 1.5 million in week four.
“There is a litmus test every week to see how the filmmakers are feeling about going to the theater,” said ComScore senior media analyst Paul Dergarabedian. “I think the audience is going back slowly.”
But, he said, “You cannot apply the criteria we analyze or report at the box office.”
Corscore has also not been able to report a traditional “Top 10” chart because of the unusual marketplace that Dargerbadian compared to “relaunch” or movie theater’s “reboot”.
Internationally the scenario is more encouraging, Where “Tentate” added $ 30 million this weekend, pushing its global total to $ 207 million.
But new films are not enough on their own. In China, the Walt Disney Company’s “Mulan” had a disappointing start to just $ 23.2 million. Despite the low launch, the film claimed the number 1 spot in the country where an estimated 91% of theaters are open but limited to 50% capacity. The studio noted that its opening is on the same level as “Cinderella” and “Melficant: Mistress of Evil”.
Globally, “Mulan” has earned $ 37.6 million so far, although the number is not representative of total earnings. Live-action epic, which has been mired in controversies over its filming location, Is not playing in North American theaters. Instead, it is available for $ 29.99 rental on the company’s Disney + service. Streaming earnings not provided.
But pre-COVID metrics of success and failure are difficult to implement, especially for the first films out of Gates. And, according to Dargerbadian, it may be for a while.
“We are not in a traditional market and we are not in a traditional way of analysis,” Dargerbadian said. “It is going to take some time to properly assess the long-term effects of the epidemic.”