Microsoft seems to have been testing ads in the Mail for Windows 10 application, but quickly deleted the project once the media found out.
The ads were most recently noticed by an Italian blog, Aggiornamenti Lumia, which said that Microsoft was testing the feature in a preliminary version open to Windows Insiders. To lose the ads, you would have to pay for a subscription to Office 365.
– Aggiornamenti Lumia (@ALumia_Italia) November 16, 2018
Personalized ads were originally coming from Microsoft and would appear when you used the Mail application to open non-working email accounts, such as Microsoft's Outook.com, and third-party providers, such as Google's Gmail or Yahoo Mail.
However, Microsoft hastened to eliminate the test function once the media started reporting on it. "This was an experimental feature that was never designed to be widely tested and is being deactivated," Microsoft communications leader Frank Shaw tweeted on Friday.
The company also removed the official support document that explained Microsoft's decision to test the ads in the Mail application. Before it was removed, the document said that Microsoft was testing the ads for users based in Brazil, Canada, Australia and India.
"Consistent with consumer email applications and services such as Outlook.com, Gmail and Yahoo Mail, advertising allows us to provide, support and improve some of our products," Microsoft said in the document.
The ads would appear in the "Other" view when you accessed your mail inbox. Only users running Windows Enterprise or Windows 10 Education will be exempt from viewing them.
Microsoft has not commented on whether the ads will be returned at a later date. But he was testing the feature for some time; MSPoweruser received a screenshot in July, which showed an AncestryDNA ad in the Mail application.
Ads in online email services have become a standard practice in the industry, but not for operating systems. However, Microsoft has been introducing more ads, or what it calls "suggestions," in the Windows 10 interface. They can appear on the Start menu and in File Explorer, even if you have paid for a Windows 10 installation. If you want to deactivate these suggestions, this guide can help you.