Microsoft tends to rule out the Mac vs. PC clash for its Surface ads, and this time it’s running after Apple’s Touch Bar. In a new TV ad aired during Sunday night’s NFL Championship games, Microsoft pitted Apple’s MacBook Pro against the company’s Surface Pro 7.. This is the first time for Microsoft to make fun of Apple’s Touch Bar in TV advertising.
“Mac gave me this small bar, but why can’t they just give me a touchscreen?” Asks a boy to compare both laptops. This is something that some MacBook Pro users are asking to remove or remove the touch bar altogether. Apple is reportedly planning a redesign for the MacBook Pro later this year, with the touch bars rumored to be replaced by physical function keys.
Elsewhere in the advertisement, Microsoft tries to keep the Surface Pro 7 as a gaming device. “It’s a better gaming device,” claims the ad, an unusual way to frame Microsoft’s popular Surface device. The Surface Pro 7 is barely capable of running the latest PC games at an acceptable frame rate with its integrated Intel graphics, so it’s not the biggest selling point.
Microsoft has previously compared its Surface Pro to the MacBook Air, smacked the Mac as usual, and found a man named Mac Book who asks people to get a Surface laptop.
This latest ad also focuses on the old Surface Pro 7, which has now been replaced by the Surface Pro 7 Plus, at least for businesses and schools. The new model includes a larger battery, Intel’s 11th gen processor, a removable SSD, and LTE.