Microsoft criticizes Apple’s new App Store rules for game services as ‘bad experiences for customers’


Following complaints from several developers over the past months, Apple today announced some changes to the App Store Review Guidelines regarding the streaming platform. However, it does not appear that other companies have approved these changes, at least it says Microsoft.

Prior to the change in today’s App Store review guidelines, Apple had rejected any streaming game app on the grounds that the company would have to review and approve each game individually. The new guidelines allow game streaming apps to be released on the App Store, but the rules remain the same.

Streaming games are allowed as long as they don’t follow all the guidelines – for example, each game update must be submitted for review, developers must provide appropriate metadata for discovery, the game features Or have to use in-app purchases to unlock functionality, etc. , Is an always open Internet and web browser app to reach all users outside the App Store.

In response to new App Store review guidelines, Microsoft reported The ledge This poses “a bad experience for customers” as Apple is still trying to enforce strict rules for this category of apps, making it impractical to launch them in the App Store. The company was testing its xCloud gaming platform on iOS, but was discontinued last month for not complying with App Store policies.

Apple wants each streaming game to be released as a standalone app rather than as a single app serving as an alternative to the App Store. In other words, if Microsoft wants xCloud on iOS, it will have to release all 100+ games on the App Store as individual apps and each must go through Apple’s review process.

Streaming games should also be optimized for the purchase of any additional items through Apple’s in-app shopping system. According to Microsoft, the main purpose of xCloud is to make the gaming experience as easy and intuitive as any movie or music streaming service, and Apple’s rules will prevent this:

Gamers want to jump into games directly from their curated catalog within an app, just as they do with movies or songs, and should not be forced to download more than 100 apps to play individual games from the cloud. We are committed to putting gamers at the center of everything we do, and providing a great experience is key to that mission.

Microsoft will officially launch the xCloud platform on Android devices next week, but the company has not mentioned whether it plans to launch the xCloud game on the iOS App Store in line with App Store guidelines – which is very unlikely.

You can find the full updated App Store review guidelines on Apple’s developer website.

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