Microsoft calls Apple’s new guidelines for cloud gaming “a bad experience for customers”


To avoid: Amid its controversial legal battle with Epic Games, Apple has updated its App Store guidelines allowing third-party game-streaming services on iOS and iPadOS. But there is a big catch: Apple wants companies to present their games individually as separate apps.

The move means that game-streaming services like xCloud and Stadia can make the leap for iPhones and iPads, but each service will have to release different titles as separate iOS and iPadOS apps. While Apple is allowing companies like Microsoft and Google to create “catalog” -style applications where all of their XCloud and Stadia titles are available, these links allow users to download each title on a game-by-game basis. Will direct to

Microsoft, for one, is not impressed by the news. A spokesperson told The Verge, “It’s a bad experience for customers. Gamers want to jump into games directly from their curated catalog within an app, just as they do with movies or songs, and should not be forced to download more than 100 apps to play individual games from the cloud. We are committed to putting gamers at the center of everything we do, and providing a great experience is key to that mission. ”

Of course, the guidelines mean that apps downloaded from services such as xCloud will be subject to the infamous “Apple Tax”, which is currently at the center of controversial legal battles between Apple and Epic Games.

Apple cuts 30 percent of purchases made within apps downloaded from its App Store; Developers trying to remove face removal under Apple Games like Apple Games try to introduce their own payment system.

Microsoft states that Apple does not impose the same restrictions on video-streaming services, such as Netflix or Disney Plus, or on music-streaming services like Spotify. These developers are not compelled to present each movie, TV show or album as a separate download. Although, the gaming industry contributes significantly to Apple’s revenue through 30 percent of in-app purchases, it is clear why the company is implementing these new guidelines on game-streaming services.

For now, we have no idea whether Microsoft’s streaming service – which is launching next week, as the all-new Xbox Game Pass Ultimate – will be available on iOS or iPadOS. This is certainly possible in light of Apple’s new guidelines, but only if Microsoft is willing to accept the terms.

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