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Mercedes benz Known as the German automaker for a century of luxurious coupes, convertibles and limousines for manufacturing the most collectable, prized and personal cars in the world. Today it is known for large, boxed crossovers, and it looks like the old Mercedes will be killed.
Mercedes has expanded its vast inventory of cars over the years to include crossovers and SUVs, along with its more personal, luxurious options such as the E-Class and S-Class coupes. This was never a problem, as the shopkeepers of yesterday looking for the coupe would never be satisfied with a huge crossover. But tomorrow, those vanity cars will likely be completed as seven existing Mercedes-Benz models are now on the chopping block.
People are more practical these days with their money, and the taste has changed. According to this report, it is questioning Mercedes, in fact, that it makes many different cars with similar characteristics, and the US market is ripe for trimming. Automotive news:
The luxury automaker plans to merge seven car models from the US market, Mercedes-Benz USA CEO Nicholas Speaks told dealers during a webinar in late June. According to the retailers listening to the presentation, Speaks did not identify the models nor offer any timeline.
But according to a source familiar with the plans, there may be more than seven models. According to the source, there are coupe and convertible versions of the S-C, C- and E-Class nameplates under consideration, as well as the CLS coupe and one of the brand’s GT models.
A Mercedes spokesperson declined to comment on the brand’s US product plans.
Accounting for engine and transmission options, Auto News Mercedes-Benz currently reports over 100 different vehicle variants in the US market. This is not just a production headache, either. This means that the entire Mercedes dealership network has to be trained and educated on over 100 different cars and be able to navigate consumers through a very complex and potentially confusing lineup of vehicles.
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No matter what, simplifying the lineup, even by consolidating powertrains, could potentially save millions of dollars and even lead to more car sales if your product lineup suddenly has a strong Have an identity.
Therefore Mercedes is reportedly looking to dramatically cut back on its coupe and convertible models. This makes the most sense because no other car company feels the need to offer a coupe and Convertible Compact, varying in mid- and full-size, with featured convertible and coupe sports cars stacked on top of them. This is clearly a mess for quite some time.
I would really fight to save the E-Class coupe — it seems that Mercedes is potentially the best compromise among everything to cut. Both accessible and aspirational. I also get rid of CLA, mostly because I find the A-Class to be better – but one definitely has to go.
It is clear that luxury coupe and convertible sales have been trending down over the years, as the premium segment focuses more on crossovers, SUVs and even pickup trucks. Mercedes is just following the money. It really needs to be seen that it is coming before greenlighting the two-door model compared to Mazda’s cars One Complete lineup.
I can’t help but feel like what the main identity of Mercedes-Benz is, leather padded tanks with paint jobs that look like they need a hostage, with only two uses Doable seats and screwed together to go up to 150 mph by end of time.
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