2022 Mercedes-Benz EQS, A fully electric sedan that aims directly at Tesla’s top offerings, will offer an optional display screen that spans the entire width of the dashboard. Mercedes is calling it the MBUX hyperscreen, as it is not just a screen, it is also hyper.
The MBUX is, of course, the infotainment system Mercedes introduced in 2018. MBUX Hyperscreen will be its full expression to date. It has OLED technology to ensure the screen will be bright and slow to see. It is 56 inches wide and has a 377 square inch surface area.
But the most interesting thing for me about it is how Mercedes says that she is using artificial intelligence for personalization.
quoth Merck:
Mercedes-Benz has researched the usage behavior of the first MBUX generation, and learned that the majority of use cases fall into the navigation, radio / media and phone categories. Therefore, the navigation application is always in the center of the screen unit with full functionality for ease of use. More than 20 tasks – from active massage programs to birthday reminders, and suggestions for a to-do list – are automatically offered with the help of artificial intelligence if they are relevant to the client. “Magic module” is the in-house name that developers have given to these suggestion modules, which are shown on the zero-layer.
Here are four use case examples. User can accept or reject related suggestion with only one click:
1. If you always call a particular person on the way home on Tuesday evening, you will be asked to make a corresponding call at that day of the week and at a specific time of that day. A business card appears with their contact information and – if it is stored – their photo will appear. All MBUX suggestions are linked to the user’s profile. If another person runs EQS on a Tuesday evening, it would not be recommended – or another one, based on the preferences of another user.
2. If the EQS driver uses the hot-stone massage function depicted in regularly available active multicotter seats, the system learns and automatically suggests a hot-stone massage function for the driver in cold temperatures.
3. If the user routinely uses both the heated steering wheel and the heat seat function simultaneously, the MBQ wisely suggests enabling the heated steering wheel as soon as the user turns on the heated seat.
4. The suspension of EQS can be lifted to give greater ground clearance. A useful function for steep driveways or speedbumps to create a smooth ride. MBUX remembers the GPS position where the user used the “pick up vehicle” function. If the vehicle returns to the GPS position again, MBUX suggests increasing the EQS automatically.
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Not all examples of Mercedes are necessary at all, although I can see the ride height thing you would use if you lived somewhere. Also, the screen is an interesting glimpse where infotainment is happening in cars. (this is Far from First of all We’ve seen the big screen, Very far.)
For example, Mercedes is moving away from submenus – its so-called “zero-layer” has the most important applications available without any menus – which is a welcome change as submenus would often be the most annoying part of using new car infotainment is. This is also good because the thing people remember about knots and buttons is that they put everything right there in front of you.
Gordon Wagner, head of design at Mercedes, said the strategy is basically to create technology that doesn’t make users hate less important all the time, as has sometimes been said of car touchscreens.
Intuitively, when I use MBUX, I didn’t have to think about what and how. When we were thinking about our parents’ generation they were asking: Do I want to use technology? It is completely different today, the fusion of technology and design makes it so easy: I want to use this technology. If technology can do a lot, but I have to work to use it, I’ll always be at a distance. So it was important that our success is based on the idea that it should work exactly as it looks.
Here are some more pictures; Do not sleep on the vent.
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