McDonald’s Travis Scott promotions are so popular, it is causing shortages


Rapper Travis Scott with his signature McDonald’s order

Source: Jerit Clarke, courtesy of McDonald’s

Just eight days after being kicked by McDonald’s in collaboration with rapper Travis Scott, the fast-food giant is reporting some ingredient shortages for the hype.

The meal comes with a quarter-pound burger with cheese, bacon and sliced ​​salad, sprite soda and fries soda for only $ 6. Travis Scott, who uses the nickname “Cactus Jack”, is also selling McDonald’s-themed items, such as a McNugget-shaped pillow on his website.

McDonald’s said some of its restaurants have temporarily sold out of certain ingredients in the meal. As a result, it temporarily controlled its quarter pounder supply of beef, bacon, chopped onions and sliced ​​lettuce to ensure that food could still be served nationwide. Instead of places placing orders along the supply chain based on demand, McDonald’s is shipping those materials to restaurants based on internal calculations.

“We’re working closely with our suppliers, distributors and franchisees,” McDonald’s USA said in a statement to CNBC. Stay tuned and don’t worry, we’ve got more surprises from Cactus JackON. ”

Supply issues are rare for McDonald’s. During the coronavirus pandemic, the company has stated that it has not experienced a supply chain breakdown in any of its markets. On the other hand, Wendy experienced a brief shortage of her signature fresh beef this spring as national production of meat fell due to closed meat processing plants. Since 2018, McDonald’s Quarter Pounders have also been made with fresh beef, a change that was needed to overhaul its supply chain.

Scott has a huge following, and McDonald’s is not the first brand to tap its potential. In the final year, Scott has worked with Epic Games’ Fortnite, General Mills and Nike.

McDonald’s shares traded up a 52-week high of $ 224.73 on Wednesday after rising 1% in morning trading. The stock, which has a market value of $ 173 billion, is up 13% so far this year.

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