McDonald’s Travis Scott denies partnership, racial discrimination lawsuit related


McDonald’s is denying that his recent celebrity involvement has anything to do with recent racial discrimination lawsuits filed against the company.

Last week, a historian told Vice that two recent lawsuits – filed in January and September – could encourage the fast-food chain to collaborate with rapper Travis Scott and Colombian singer Jay Bulvin, so that they can reach customers of color Save face with.

However, a McDonald’s spokesman told Fox News that those claims are unfounded, in large part because the partnership with Scott and Bulvin was in the works before the lawsuits were filed.

According to the spokesperson, the partnership took months to finalize and the two were inspired by a Super Bowl commercial that aired in January by McDonald’s, which showed “famous orders” from real celebrities – though Scott and Bulvin’s orders were in the commercial Was not included.

McDonald’s announced its partnership with Scott in September and its partnership with Balwyn last week.

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The first discrimination lawsuit, filed in January by two Black McDonald executives, alleged that they were demonized because of their ethnicity and a hostile work environment for Black officers.

The second lawsuit, filed in September by 52 Black former franchise owners, alleges that McDonald’s pushed them to operate the franchise in a “depressed, crime-stricken neighborhood”, and set them to fail, Reuters reported at the time.

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In the Vice article published on Thursday, Marico Chatlan, professor of history and African American studies at Georgetown University, said McDonald could have partnered with Scott in response to those lawsuits.

McDonald’s has denied that its partnership with rapper Travis Scott and singer Jay Bulvin related to two racial discrimination lawsuits that were filed earlier this year. (IStock)

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“[I] Surprisingly, the decision to proceed with this collaboration was not only a reaction to criticism from the Black franchise for its treatment within the McDonald’s system, but also the pressure they were facing as a result of claims of racial discrimination at the corporate headquarters. , “Chatelaine, who wrote” Franchise: The Golden Arches in Black America “, told Vice.

“It probably established a process of collaborating with Travis Scott, if it didn’t necessarily inspire it,” she said.

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In a statement sent to Fox News, McDonald said that those claims are “completely lies.”

“Any claim that McDonald’s collaboration with Travis Scott was launched in response to recent litigation,” the company said. “We worked closely with Travis – and our newest celebrity partner, Jay Balwyn – because of his love for the McDonald’s brand, his widespread appeal and his loyalty among our young customers and our crew.”

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The company stated, “In relation to litigation – these allegations are in the light of everything we stand for as an organization and as a partner for communities and small business owners around the world.” “Not only do we explicitly deny the allegations, but we are confident that the facts will show how committed we are to the diversity and equal opportunity of the McDonald’s system, including our franchisees, suppliers and employees.”

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