McDonald’s golden arches in a store in Westbury, New York.
Kickstand | E + | fake images
McDonald’s is taking steps to increase the number of women and historically underrepresented groups in its top leadership ranks.
By 2025, the company aims for senior directors or highest leadership positions to be at least 35% from historically underrepresented groups, 6% more compared to 2020 baseline data, and at least 45% made up of women, 8% higher than 2020 levels. McDonald’s seeks full gender parity for leadership positions by the end of 2030.
According to the company’s 2018 data presented to the Equal Employment Opportunity Commission, women represented 32% of its executive or senior managers. Approximately 33% of senior or executive level managers identified as Black, Hispanic, or Asian.
The executive vice presidents will have their compensation linked to meeting the annual goals. McDonald’s board has endorsed the goals, which apply to the highest levels of the company, including CEO Chris Kempczinski.
Starting in 2021, 15% of executive bonuses will be based on human capital metrics. System-wide sales growth and operating income growth will account for 42.5% of incentive plans.
Members of the senior leadership team are also taking steps to create diverse rosters of candidates for all open roles, actively engaging with internal and external diversity groups, and mentoring and sponsoring more women and minorities.
In July, following international protests against racism and police brutality, McDonald’s announced plans to commit to diversity and inclusion. In November, the company hired Reggie Miller as its chief diversity officer.
In the last year, McDonald’s has faced accusations of racism at all levels of the company. Two black executives sued the company in January 2020, alleging that it pushed advertising away from black customers and rated the stores of its black franchisees more harshly than the locations of white operators. The company also faces three lawsuits from current and former black franchisees, alleging they were directed to locations in the city center that have lower sales and then expelled.
In the past four years, at least 50 of its restaurant workers have filed sexual harassment complaints with the EEOC or in state courts.
McDonald’s shares have fallen 1% over the past year, giving it a market value of $ 165 billion.