In the now viral video, fans drive to order, then quickly blast the song to the worker carrying their order. Sometimes they plead with phrases such as, “You know what I need.”
According to Business Insider, McDonald’s officials took notice and sent a memo to the franchise to address the trend. It reads: “Various Travis Scott food marketing materials include the line, ‘Say Cactus Jack Sent You’, leading some customers to say, ‘Cactus Jack Sent Me” or other social-media-inspired Variations include: ‘It’s lit, sickness. ” “The forest man burger,” or “You know why I’m here” (Travis Scott while playing music). To minimize confusion, please let the crew know about these monikers or alternative ordering methods. ”
The memo also encourages the franchise to “make sure the crew knows how much you appreciate their efforts in support of this promotion.”
The video clip uploaded to Ticketock features a series of reactions from workers, many of whom Travis Scott quickly recognizes the music as a request for food. But a trending tickcock shows a customer ordering a menu item and an employee saying, “Are you going to blast the music in my ears?”
Social media comes as a trend that restaurant Travis Scott can barely keep up with food. According to USA Today, McDonald’s has experienced a shortage of key ingredients of food. Heavy demand was cited as one of the factors of selling components.
From September 22, the meal will only be available through the McDonald’s app.