MasterCard Vs. Visa; Why I Decided To Put All My Money On Visa – Mastercard, Inc. (NYSE:MA)


If you could have been searching for a rising enterprise with stable floor, you need to undoubtedly choose the transaction enterprise. Both MasterCard (MA) and Visa (V) not solely management the market, however make some critical dough out of it. Five years in the past, you possibly can have picked both one and you’ll have gotten the identical end result:

Source: Ycharts

However, now that the simple cash is gone, it’s time to get critical and decide which one is price your cash at this time. I’m telling you upfront; I purchased 50 shares of V @ $108.66 on Halloween. Don’t be scared to become profitable; at this time I’m telling you why Visa is a greater funding than MasterCard.


Visa is the world’s largest transaction processors. According to the Nilson report, V owns 44% of the bank card transaction market share and 65% of the debit card transaction market share. MA is much behind with 29% and 24% respectively (information as at 2015). The entire concept of coping with a transaction processor is all in regards to the high quality and vary of its community. The extra monetary directions and retailers utilizing a service, the extra shoppers have a tendency to make use of it. We then enter in a unending cycle the place retailers and monetary establishments may even have a tendency to decide on the biggest firm as extra individuals use it for his or her transactions. This is how Visa stays and can stay the largest participant on this playground for some time.

Source: Ycharts

While MA posted stronger income progress throughout their newest quarter (+18% vs +14% for V), it’s nonetheless far behind to succeed in V’s magnitude.

As each corporations invested important quantities to construct a powerful model title, we are able to say they’re battling on equal grounds by way of popularity. However, by its dimension and previous efficiency, Visa exhibits a stronger income progress potential.


Source: Ycharts

On the earnings aspect, MasterCard appears to indicate the strongest profile. However, graphs don’t all the time inform you the whole lot. When I see a discrepancy in outcomes, such because the “drop” of EPS in 2016 for Visa, I all the time dig additional by annual and quarterly statements. The EPS drop is said to a particular merchandise for the acquisition of Visa Europe. In Q3 2016, EPS was $zero.17 together with the particular merchandise, however $zero.69 with out the European acquisition.

Besides this “pause of growth”, I believe it’s honest to badert that each Visa and MasterCard exhibits the identical earnings progress potential for the years to return.

Dividend Growth Perspective

When you take a look at corporations with yield beneath 1%, many traders discard them as “dividend stocks”. I agree there isn’t any curiosity for any income-seeking investor. However, if in case you have a give attention to complete return as I do, these two corporations seem like marvels so as to add to your portfolio.

Both administration groups understood the curiosity in the marketplace for dividend paying shares and utilized a dividend progress coverage quickly after their IPO’s. MA lags a little bit bit with solely 5 consecutive years, however V is barely two years from changing into a Dividend Achiever already.

The Dividend Achievers Index refers to all public corporations which have efficiently elevated their dividend funds for not less than ten consecutive years. At the time of writing this text, there have been 265 corporations that achieved this milestone. You can get the entire record of Dividend Achievers with complete metrics right here.

Source: Ycharts

If the yield is poor, it’s a completely totally different sport when you think about the distribution progress price. Both corporations have pushed on the “shareholder rewards” button and I’d not be stunned to see them turn into dividend rising shares with a 2-Three% yield in a decade from now. As their enterprise finally matures, the yield will begin rising naturally.

Source: Ycharts

If you surprise if each corporations have the potential to maintain their unimaginable progress price, I’d say that we’re good for a decade of double-digit progress Both corporations present payout and money payout ratios round 20%. Most importantly, they saved their ratios in line for the previous Three years. Therefore, whereas the dividend will increase like there isn’t any tomorrow, the businesses’ potential to pay it’s secure. Then once more, V and MA are head-to-head in these dividend competitions as each meet my 7 dividend progress investing rules.


At this stage, whereas V has a slight benefit since it’s the market chief, each corporations seem like a powerful funding to me. However, the costs you pay typically decide if it’s a good funding or not. Over the previous 5 years, one firm went by a PE growth whereas the opposite has seen a contraction:

Source: Ycharts

In different phrases; both MA has a powerful progress potential sooner or later, or V is being penalized for being the chief (and possibly traders badume it gained’t have the ability to develop as quick as MA). Still, V trades at a 41 PE whereas MA trades at a 34.5 PE ratio. At this stage, each look overvalued.

I ran a dividend low cost mannequin on each corporations utilizing an 18% progress price for the primary 10 years and diminished it to 7% afterward. I imagine each corporations will stay leaders of the transaction enterprise, and because the enterprise matures, extra money stream can be directed towards shareholders.

Upon my calculations, I see that V is buying and selling at honest worth proper now whereas MA is unquestionably overpriced:


Margin of Safety




20% Premium




10% Premium




Intrinsic Value




10% Discount




20% Discount





Discount Rate (Horizontal)

Margin of Safety




20% Premium




10% Premium




Intrinsic Value




10% Discount




20% Discount




Please learn the Dividend Discount Model limitations to completely perceive my calculations.

Final Thought

I’m bullish for each corporations and I believe they may each turn into sturdy dividend payers sooner or later. Therefore, I’ve purchased shares of Visa earlier this week and I imagine it’s the greatest play on this business. The the reason why I’ve bought V together with a well timed commerce alert was despatched to Dividend Growth Rocks subscribers. Why don’t you give it a strive for 14 days with none strings connected? Start you trial at this time and get my subsequent purchase shortly.

Seriously, should you made it this far, it’s since you appreciated what you learn. Don’t be a stranger; depart a remark and inform me what you badume! I’m asking you yet another factor; click on on the “follow” button (it’s orange, you possibly can’t miss it!) and you’ll get notified every time I write a fantastic piece like this one.

Disclaimer: I do maintain V in my DividendStocksRock portfolios.

Additional disclosure: The opinions and the methods of the creator usually are not meant to ever be a suggestion to purchase or promote a safety. The technique the creator makes use of has labored for him and it’s so that you can determine if it may benefit your monetary future. Please bear in mind to do your personal badysis and know your danger tolerance.

Disclosure: I’m/we’re lengthy V.

I wrote this text myself, and it expresses my very own opinions. I’m not receiving compensation for it (apart from from Seeking Alpha). I’ve no enterprise relationship with any firm whose inventory is talked about on this article.

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