Massive battery / phone samples from Energizer and viral crowdfunding success – TechCrunch

Phew. This is not the kind of thing you want to see when you round the corner of your crowdfunding campaign:

There are long shots and then there is $ 15,000 of your goal of $ 1.2 million. The Indiegogo page for the Energizer Power Max P18K Pop understandably focused on the viral sensation of the ridiculously robust phone with the 18,000 mAh battery powered at the Mobile World Congress this year. There are even pictures of the scrum of journalists who rub shoulders to take a picture of the thing in the event.

Understandably, its creators took that approach. Hell, the thing could have been outside the folding and 5G phones that were set to occupy a central place in the event. We write about that. Lucas rightly called it "basically a giant battery with a built-in smartphone."

The takeaway seems clear, however. The fact that everyone talks about a product does not mean that anyone has the intention to buy it. In any case, the devices seemed more a comment on the status of the battery life of the smartphone than the really attractive product.

And, honestly, there has been a change in recent years among many smartphone manufacturers to offer energy saving options and higher capacity batteries, so this has become a minor problem (although the 5G approach could impact this). Also, there are eight million power banks, and you can get them pretty cheap these days, which makes the P18K Pop a stupidest proposition. Not to mention all the things that can go wrong when buying a phone based on a single function.

Even so, the creators of the product closed the campaign with a hopeful note, writing: "Although it did not reach its objective, we will work on an additional improvement in the P18K (design, thickness, etc.) if we believe that there is a growing interest in telephones Smart with incredible battery life, which can also be used as power banks. "

The delicious features of companies like Samsung and Huawei have shown that sharing power is a convincing feature. Probably come with Energizer attached name

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