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Mark Zuckerberg wants you to discover the news & # 39; reliable & # 39;

  Facebook CEO Mark Zuckerberg

Facebook CEO Mark Zuckerberg

James Martin / CNET

Facebook is shaking its news source once again.

After announcing last week that it will prioritize the publications of friends and family over those of brands and publishers, the social networking site will also begin to focus on news from "reliable sources."

In a statement published in – where else? – On his Facebook page, CEO Mark Zuckerberg acknowledged that although the publications of news publications will constitute a small amount of user news (about 4 percent), his company is not up to choosing which sources they are truthful.

Then, Facebook will ask us to choose instead.

It will work like this: as part of the ongoing quality surveys that Facebook performs with users, the social network will begin to ask if people know a news source and if they trust it. Ultimately, said Zuckerberg, this will help the company determine what is a widely trusted source and what is not.

"There is too much sensationalism, misinformation and polarization in today's world," Zuckerberg wrote. "Social media allows people to spread information faster than ever, and if we do not specifically address these problems, then we end up expanding them."

The movement marks Facebook's latest effort to respond to concerns that its service became a propaganda machine during the 2016 US elections. We have learned that publishers have abused Facebook's algorithm and have attracted the audience of more than 2 billion people to click on, share and share sensational stories and bait headlines, and we have seen how the powerful Facebook audience can be used to spread false and malicious stories.

It is significant that Zuckerberg made the announcement on his own Facebook page. Although has not gone to the Capitol to declare publicly about how his service is being abused it has become his goal to spend this year solving problems that have extended to his service, such as ] hate and abuse .

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This is not Facebook's first attempt to solve the news problem. It was attempted to partner with news organizations ; is attempting to train computer programs to detect hoaxes ; and he even asked us, the people who use Facebook, to identify fake news when we find it .

If this last approach will work, it is an open question. The hyperpartite nature of political discourse in the United States. UU It means that there is also debate about what news sources can be trusted. There is even debate about the meaning of the popular political term "false news".

Facebook declined to put Zuckerberg available for an interview, but a spokesman said that these surveys will go to a wide range of people. The goal is not to punish any news organization (the company does not plan to publish the editors' scores), but rather to show people more of their favorite sources, as well as reliable sources.

"My hope is that this update on trusted news and last week's update on meaningful interactions will help make Facebook's time better," Zuckerberg wrote on Friday.

Published for the first time on January 19 at 1:08 p.m. PT.
Update, 1:33 p.m.: Add background; 1:49 p.m.: Adds information about false news efforts; 2:19 p.m.: Add Facebook details.

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