It was a risky album that became a global sensation.
Back in 2013, Mark Anthony released 3.0His first Salsa album in a decade, a risky release at a time when reggaeton’s face was already in vain for tropical music.
Risk has paid off, elegantly.
This week, 3.0 For the first time in history, Salsa was the album that was certified “Dimension”, the RIAA’s highest certification for a Latin album, with over 600,000 copies shipped to the US alone.
This is the latest achievement for only one album, which became the top-selling release of the year in 2013, according to Nielsen SoundScan. The set was proposed by the hit single “Vivir Mi Vida”, which spent 18 weeks at No. 1 on the Hot Latin Songs chart, becoming the first tropical single in a decade to top the charts (and without the aid of a remix) . The longest running number 1 tropical song in the history of the chart.
“It’s a great honor for us to work with Mark at Sony Music Latin,” said Afo Verde, Chairman and CEO of Sony Music Latin Iberia, who gave Mark Anthony his RIAA Dignment plaque at a virtual ceremony. “He keeps breaking records again and again and making new ones on his own. His music is forever. He is proving that his recordings, from birth and even five, 10, 20 years later, are sustainable and will be sung for a lifetime. ”
Mark Anthony said, “The arrival of this new achievement at this particular time is truly gratifying and inspiring for me.” “3.0 There was an album that I considered risky at the time of its release. The Latin music industry was beginning to shift and the main focus was on other genres. The album was adopted by everyone so powerfully. That response reinvigorated my career as a music composer and my instincts again. ”
3.0Produced by Sergio George, also led to Mark Anthony’s longest tour ever. Algerian singer Khalid’s “C’est la Vie” was a remake written by the hit-maker, with the entire album a gem with huge hits like “Album Pélida” and “Cambio de Payal”. Red Forest, a good friend of Mark Anthony. The track of happiness in the face of adversity and its life-affirming message struck a mass melody, shooting at No. 1 in at least 10 countries.
“It became my war cry,” Anthony explained Billboard recently. “You know what? Life is going to happen, no need to cry for it. Sometimes it’s dry, so a rainy day isn’t always a bright situation. It’s just looking at the positives of everything. Because s – t does not mean it is the end of the world. ”
Anthony is currently working on new music.