Mall owner Simon Property Group will close stores on Thanksgiving

But this year, at some of America’s largest malls and outlet centers, Thanksgiving Day will not be a discount shopping frenzy.

Mall owner Simon Property Group (SPG) Its locations will remain closed on Thanksgiving on Monday, although they will open the next day for Black Friday.

Company CEO David Simon said in a release, “In these challenging times, we decided that we would not open on Thanksgiving Day. Instead, our colleagues allowed us to spend a holiday with our loved ones.”

The announcement signals a major shift in strategy for the year’s biggest shopping weekend – which has been around longer, with more stores opening for Thanksgiving and promotions extending to Cyber ​​Monday and December. Simon is the largest mall operator in the United States.
Many experts were expecting such an innings this year, thanks to the coronovirus epidemic.

“Everything that is going on, there cannot be a Black Friday at all,” said Scott Rankin, principal and national consumer and retail strategy leader with KPMG US. “I can’t imagine retailers buying stock for an event designed to pack hundreds of people in one store. There are a lot of risks to it.”

Simon’s decision may also reflect the fact that consumers were rising to online Thanksgiving and Black Friday deals rather than engaging in a mad dash to the stores even before the epidemic. Last year, Thanksgiving Day online sales set a record $ 4.2 billion.