Maldives has become the first country in the world to offer a loyalty reward program: regular visitors will receive points for allowances.
- Maldives Border Miles will reward tourists visiting three levels of membership
- Tourists will earn points for each trip with additional points for special occasions
- This program will start on 1 December as the country wants to bring tourists back
Maldives has become the first country in the world to offer a traveler loyalty rewards program.
The South Asian country announced points towards allowances for regular visitors, it announced.
The Maldives Border Miles will reward tourists for regular travel, consisting of three tier members: Aida (Bronze), Antara (Silver) and Abrana (Gold).
The three names come from the country’s major vernacular Divedi and the event will begin on 1 December this year, as the country wants to pull tourists back during the coronovirus epidemic.
Maldives has become the first country in the world to offer a passenger loyalty rewards program
Points will be awarded on each range of occasions, more will be awarded for visits on special occasions, and regular visitors will earn special privileges and advance three levels.
Maldives immigration said: ‘Maldives Border Miles is a three-tier loyalty program focused on tourism promotion.
‘Tourists attending this event will earn points for each cross-border. Additional points are awarded for visits on special occasions.
‘Once a tourist reaches a specific amount of tally, the privileges are rewarded with amazing benefits.
‘As they increase levels, privileges are enhanced, and benefits are made exclusive.’
It is not yet known what allowances will be given to the customers but industry experts have praised the innovative move by the country’s tourism board.
Scott Keyes, the newspaper’s founder of Scott’s cheap flights, told CNN: ‘This is perhaps the most innovative move since Iceland’s “free stopover en route” program by the country’s tourism board.
‘Most tourism boards focus solely on lucrative advertising campaigns and photoshopped spreads, but this campaign in Maldives is both new and unique.’
The Maldives was one of the first countries to reopen their borders during the coronovirus epidemic on 15 July, which closed them on 27 March.
Picture: Maldives Foreign Minister Abdullah Shahid spoke on Tuesday in a pre-recorded message during the 75th session of the United Nations General Assembly.
Tourism accounts for the majority of the country’s foreign exchange earnings, with around 1.7 million tourist arrivals in 2019.
Currently all tourists and short term visitors are required to submit a negative PCR test for Kovid-19 upon arrival.
The test and negative PCR certificate must be issued no later than 72 hours before departure.
Screening procedures are in place for passengers upon arrival, with quarantine facilities to isolate any suspected cases of coronovirus.