Louis Vuitton is releasing a face shield with golden studs to protect luxury buyers from coronavirus


written by Ala Elsar, C.N.N.

There is no end in sight to the coronavirus epidemic, it seems to be here to wear a protective face.

But who says it has to be a fashion killer?

Louis Vuitton is releasing a luxury face shield designed to maintain both the stylist and the healthy during these uncertain times.

“The LV Shield makes an attractive headpiece, both stylish and protective,” the French couture brand said in a statement.

The shield transitions from clear to dark in sunlight, protecting the wearer from the sun. It also has gold studs engraved with Louis Vuitton’s brand name and an elastic, monogrammed headband. Louis Vuitton stated that the hat can also be worn as a classic peaked hat.

Pricing has not yet been announced, but as a high-end fashion brand, it is unlikely to be cheap. Other Louis Vuitton headwear, including hats and sunglasses, sell for hundreds of dollars.

The Face Shield will be sold online and at select Louis Witten stores starting October 30.

In April, Louis Vuitton joined the global effort to create personal protective equipment to support health care workers at the frontline of the epidemic. The company said it has revived several of its workshops throughout France, to produce “thousands-of-thousands of non-surgical face masks” for care workers.

The brand also said that it was donating thousands of hospital gowns to six Paris hospitals in urgent need of protective gear.

The Centers for Disease Control and Prevention does not currently recommend the use of face shields as an alternative to masks, as it is unclear what level of protection they provide.
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