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lost market share of iOS in many countries from August to October 2017, when people expected the iPhone X

Apple's share of the smartphone ecosystem market fell in eight territories in total during the period from August to October 2017, according to new data tracked by Kantar Worldpanel. Echoing numerous stories earlier this fall that reported that people expected the iPhone X and did not buy an iPhone 8 or iPhone 8 Plus, Kantar's data showed a 7.6 percentage point drop for iOS in the United States compared to the same period of the previous year. .

That number was highest in Great Britain, where iOS fell 8.5 percentage points from 2016, followed by Japan (6.9 percentage points), Germany (1.6 points), France (0.6 negative points) , Italy (0.5 negative points) and Australia (low 0.2). While iOS fell 7.6 points in the US, Android increased by 8.2 percentage points during this time.

In the same three-month period that ended in October of last year, 30.1 percent of iOS users in Europe and the United States had had their iPhones for more than two years. The excitement of the iPhone X further affected this statistic, rising to 35.3 percent in 2017 and "signifying a squeezed demand" for the iPhone X, according to Kantar.

"It was inevitable that Apple would lower the volume quota once we had a full sales comparative month considering the non-iconic iPhone 8 versus the flagship iPhone 7," said Dominic Sunnebo, Global Business Unit. Director of Kantar Worldpanel ComTech. "This decrease is significant and puts pressure on the iPhone X to work." Considering the complete revision offered by the iPhone X, consumers can postpone their purchase decisions until they can try the iPhone X and decide if the highest price, in Compared to the iPhone 8, they are worth the premium. "

"As of October 2017, 35.3% of Apple's installed base customers in Europe and the US had owned their iPhones for more than two years, up from 30.1% of the year The previous price and represented a considerable pent-up demand within the Apple base.In terms of pure value, it is likely that the average sales price of iPhone X will more than compensate for a drop in sales of previous iPhone models, "added Sunnebo.

While Apple saw a decline in most countries, the iOS share grew slightly in China during this period with an increase of 0.5 percentage points, suggesting that the company's continued efforts to expand its presence in the Chinese market are paying off. Apple CEO Tim Cook extended that sentiment during a speech at China's annual World Internet Conference over the weekend, saying that Chinese developers have won more sales applications on Apple's iOS platform than developers. from any other country.

Now that the iPhone X has been gone for a month, the sales figures of the smartphone have been positive and Apple has continuously improved the delivery dates of the device in the following weeks. Research shared by IHS Markit in early December reported that early adoption rates for the iPhone X – looking at its first three weeks in the market – beat the iPhone 8 and iPhone 7 Plus for similar periods of time. According to TrendForce, this strong demand for the iPhone X will help Apple surpass Samsung in the fourth quarter of 2017 to become the world's largest smartphone maker.

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