With video, the fastest growing format on its platform, LinkedIn is now launching its first live video feature.
LinkedIn is making its first foray into live streaming with a new LinkedIn Live feature. The launch of this week as a beta version only for guests in the United States, LinkedIn Live will not be available to all 600 million members of the professional social network yet. Soon, however, LinkedIn will open an application process for interested parties who must complete a contact form to be considered for the test. It is not known when the function will be open to all members. At the moment, only certain people and organizations will have access.
LinkedIn Live is being made possible with the help of Microsoft's Azure Media Services, which provides the coding technology needed to enable live video on the platform.
In addition, LinkedIn is also partnering with several streaming software services to allow content creators to use professional streaming features such as Wirecast, Switcher Studio, Wowza Media Systems, Socialive and Brandlive. This will probably lay the foundation for high-quality television-style transmissions on LinkedIn, a very interesting prospect.
LinkedIn Live will likely be used to cover conferences and product announcements, business-related questions and answers, earnings calls and more. In any case, there is a lot of time to see what will happen with this first step that LinkedIn is doing, even if it's a bit late in the game.