LG’s exit from the smartphone market is no surprise – TechCrunch


For those who Follow the space, LG will be fondly remembered as a pioneer of smartphones. For a decade and a half, the company was a major player in the Android category and a driving force behind a host of innovations that have since become standard.

Perhaps the most notable story is that of the LG Prada. Announced a month before the first iPhone, the device helped pioneer the touchscreen form factor that has come to define virtually every smartphone since. At the time, the company openly accused Apple of defrauding its design, noting: “We consider the Apple phone to imitate Prada after the design was unveiled when it was presented at the iF Design Award and won the award in September. 2006 “.

This July, the company will stop selling phones beyond what is left of its existing inventory.

LG has continued to push envelopes, albeit with mixed effect. However, in the end, the company couldn’t keep up. This week, the South Korean electronics giant announced that it will exit the “incredibly competitive” category and instead choose to focus on its myriad departments.

The news comes as a bit of a surprise after months of rumors that the company was actively seeking a buyer for the smartphone unit. In the end, it seems that none came. This July, the company will stop selling phones beyond what is left of its existing inventory.

The smartphone category is, in fact, competitive. And frankly, LG’s numbers have fallen fairly consistently in the “Other” category of global smartphone market share figures ruled by names like Samsung, Apple, Huawei, and Xiaomi. The other names grouped below the top five have been, in most cases, other Chinese manufacturers like Vivo.

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