LG announced tonight that the company’s webOS smart TV platform will soon be found on TVs from other brands. RCA, Ayonz and Konka are some of the companies that have already signed up. “This has the potential to reshape the television business for both content and technology providers, while significantly increasing LG’s presence and prominence in the global home entertainment market,” LG said in a statement. press.
The news comes after LG revealed a significantly revised version of webOS at CES in January. On LG 2021 TVs, the sliding “blades” interface has been completely abandoned in favor of a more traditional scrolling home screen. I’ve seen a wide variety of opinions from existing LG TV customers; some like the new look, as it resembles a streaming device and seems easier to use. Others who have come to appreciate the more colorful and “fun” webOS hope LG will keep webOS 6 off their televisions from 2020 and beyond. I will need more time with the software before I can intervene.
But that redesign isn’t something buyers of licensed webOS TVs should think about, at least not yet. LG tells me that the “webOS TV powered” platform is based on webOS 5.0. So it will look just like LG TVs from the past few years.
By licensing its platform to other TV brands, LG is following in the footsteps of Roku and Amazon, each of which has teamed up with third parties to launch Roku TVs and Fire TV Edition TVs, respectively. Here’s what LG says its partners will get from the deal:
WebOS TV licensees receive the well-known and acclaimed UX design along with a rich set of features such as voice search and control, built-in artificial intelligence algorithms, and easy connectivity that have earned webOS positive praise from the industry and consumers. With LG webOS TV, partners also get a variety of content options, including access to applications from global streaming services such as Netflix, YouTube, Amazon Prime Video, and the sports streaming service DAZN, as well as LG Channels, the service. streaming of the company’s free premium content. Compatible TV models also include the dedicated Magic Motion remote control.
What’s for LG? The company will have control over the TV software experience on more devices and will also earn more advertising revenue. The expansion of webOS to more TVs will put LG’s ad-sponsored channels in new eyes. This approach also gives LG more user data to make improvements to webOS, which in turn will benefit the company’s own line of televisions.