Lego’s ‘Women of NASA’ sale lifts off, lands as best-selling toy

Astronomer Nancy Grace Roman, laptop scientist Margaret Hamilton, and astronauts Sally Ride and Mae Jemison, the 4 girls who performed very important roles within the US house program are actually immortalized in a 231-piece Lego set, accompanied by three builds illustrating their areas of experience.
The set went on sale Wednesday morning, at a worth of $24.99, and it shortly bought out on Amazon, creating nice optimistic suggestions on social media below #WomenofNASA.
“Women of NASA” was first pitched to Lego Ideas in 2016 by Maia Weinstock, deputy editor of MIT News, below the headline “Ladies rock outer Space.”

Weinstock has been designing customized mini-figures of scientists and engineers for greater than seven years as a strategy to enhance the visibility of execs doing fascinating issues within the STEM fields.

“I wanted to provide kids with a play experience that would help them learn about these women in particular but also to help boys and girls know that women have been a part of NASA’s history from the beginning, even though their work has often been overlooked or underappreciated,” Weinstock stated.

The Lego figurine of Margaret Hamilton, whose work helped put the first people on the moon.

The ultimate design of the set was completed by Lego designers Tara Wike and Gemma Anderson. Wike visited Weinstock and Margaret Hamilton, one of many scientists within the set, to current the ultimate design.

“It was a great experience to give these amazing women their new Lego identity and a great honor to personally present Margaret Hamilton with her very own minifigure,”Wike stated in a information launch, including that she hopes this set will encourage kids to make their desires come true.
In the previous, the toy producer has been criticized for the dearth feminine characters, and after a letter written by a 7-year-old in 2014 made headlines, Lego started engaged on stronger feminine characters.
 Mae Jemison, the first African-American woman in space, and Sally Ride, the first American woman in space.

“Any product that lets girls see themselves in careers like this is important for children of all genders,” stated Weinstock. “It provides girls an added boost in thinking that they can pursue a career such as mathematics or engineering, especially because traditionally girls have not been encouraged to be a part of these and other technical fields. It also shows boys that girls and women belong in these areas and have been contributing important works to them throughout history.”

Although the “Women of NASA” set is bought out on Amazon, it was nonetheless out there on the Lego retailer web site on Thursday night time.

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