Denmark’s Tymaker said in a statement on Tuesday that new bags would start appearing Lego Boxes are starting in 2021, as part of a $ 400 million investment in sustainability initiatives over the next three years. The bags have been in development for the last two years.
“We receive a lot of letters from children asking why we are still using single-use plastic in our boxes,” said Tim Brooks, vice president of environmental responsibility at Lego. “It is part of our ambition to make all our packaging sustainable by the end of 2025,” he said.
Brooks told CNN Business that LEGO bricks need to be produced with the same variety of plastic as safe, durable and technically sound.
Lego said on Tuesday that it is working with research institutes and other businesses to find materials that are durable and of high quality, like plastics.
The company aims to make all of its products made of durable materials by 2030, saying it will increase the use of “bio bricks”, made from plant-based materials such as sugarcane, currently in its 3,600 pieces Se accounts for about 80, or about 2%.
“We are in a plastic pollution crisis and all companies need to reduce their plastic use,” said Emma Priestland, global corporate campaign coordinator for Break Free From Plastics, a global lobby group whose members include Greenpeace and The Sierra Club.
“While it’s great for a company to suffer the damage caused by its single-use plastic packaging and take action, Lego’s entire business is based on plastics, so they need to go the extra mile to be truly sustainable Is, ”Priestland said.
Lego said it would expand the Lego replays, which would enable customers to donate used bricks to children in Canada and another country beyond the United States by the end of 2022. Almost all customers surveyed by the company prefer to hold their Lego. Set or pass themselves, according to Brooks, who said that bricks were still built four decades ago.