Lego to phase out single-use plastic packaging

Denmark’s Tymaker said in a statement on Tuesday that new bags would start appearing Lego Boxes are starting in 2021, as part of a $ 400 million investment in sustainability initiatives over the next three years. The bags have been in development for the last two years.

“We receive a lot of letters from children asking why we are still using single-use plastic in our boxes,” said Tim Brooks, vice president of environmental responsibility at Lego. “It is part of our ambition to make all our packaging sustainable by the end of 2025,” he said.

The Lego Group, which benefited from a surge in sales during the lockdown, as people of all ages purchased sets, use about 5,000 metric tons of plastic every year to box their products, which would account for 10% of the total packaging. is. A major problem is lego fragments, which require 90,000 metric tons of plastic a year to make.
Lego has been working for years to develop alternatives to petroleum-based plastics that can be used in its blocks. Some progress has been made, but most individual pieces are still made with plastic.

Brooks told CNN Business that LEGO bricks need to be produced with the same variety of plastic as safe, durable and technically sound.

The pieces should be strong enough Click Together, hold together elaborate structures such as this £ 350 ($ 450) Hogwarts Castle, while it is easy enough to separate a child, he said.
Finding an environmentally friendly alternative to plastics, which is a major pollutant of the oceans and water sources, is important to deal with the world’s climate emergencies as it addresses greenhouse gas emissions from the production of goods used every day Will help, such as cars, clothes and food. A study in the journal Science, published in July, found that even if there was an 80% reduction in plastic pollution in the world by 2040, there would still be about 710 million metric tons of plastic waste contaminating the environment.
The study says that despite efforts to cut waste in the world, there will be 710M tonnes of plastic pollution by 2040
But for many companies, suitable replacements are difficult. for example, Nestle (NSRGY), Which used 1.5 million metric tons of plastic packaging last year, said it would pay more for recycled materials to encourage new suppliers to enter the market to use plastics suitable for food packaging Is planned

Lego said on Tuesday that it is working with research institutes and other businesses to find materials that are durable and of high quality, like plastics.

The company aims to make all of its products made of durable materials by 2030, saying it will increase the use of “bio bricks”, made from plant-based materials such as sugarcane, currently in its 3,600 pieces Se accounts for about 80, or about 2%.

“We are in a plastic pollution crisis and all companies need to reduce their plastic use,” said Emma Priestland, global corporate campaign coordinator for Break Free From Plastics, a global lobby group whose members include Greenpeace and The Sierra Club.

“While it’s great for a company to suffer the damage caused by its single-use plastic packaging and take action, Lego’s entire business is based on plastics, so they need to go the extra mile to be truly sustainable Is, ”Priestland said.

Lego said it would expand the Lego replays, which would enable customers to donate used bricks to children in Canada and another country beyond the United States by the end of 2022. Almost all customers surveyed by the company prefer to hold their Lego. Set or pass themselves, according to Brooks, who said that bricks were still built four decades ago.